News

SOS Hydration to Launch RTD Line

SOS Hydration, a California-based maker of electrolyte drink mixes, is the latest powdered beverage brand to take the leap to liquid, announcing today it will launch a ready-to-drink enhanced water line this summer. The line features Citrus, Fruit Punch, Mango and Watermelon flavors and will retail for $2.48 per 16.9 oz. bottle.

Taste Radio Ep. 215: After A $550 Million Exit, Why Vega’s Co-Founder Has ‘Culture’ On His Mind

Brendan Brazier, co-founder of pioneering plant-based protein brand Vega and “hard” cold-pressed juice brand Pulp Culture, spoke about how his passion for plant-based nutrition culminated in Vega, why the company embraced the saying “ignorance is our only competition,” how he assessed the opportunity for a better-for-you alcoholic beverages and his perspective on the evolution of plant-based foods.

G FUEL And FaZe Clan Launch New Sour FaZeberry Flavor

NEW YORK — G FUEL, The Official Energy Drink of Esports®, today announced its new and succulent Sour FaZeberry flavor — developed in collaboration with the world’s most prominent gaming…

Spirits Feature: Despite Uncertainty, Capital is Still Out There

In the first quarter of 2020, thanks to Covid-19, the investment landscape for spirits—and literally every other category—quickly devolved into something unexpected. So what does this mean for investors and entrepreneurs looking for venture capital funding?

Taste Radio Insider Ep. 86: GT Dave Has A Refreshing Take On His Iconic Brand

GT Dave, founder & CEO of GT’s Kombucha, spoke about the brand’s recent packaging refresh and what he viewed as significant problems in how consumers perceived each of the company’s product lines, how his perspective as a category creator impacted the moves, why he’s embraced a more public persona than in the past and reacted to the provocative “Forbes” profile of him.