News

Waku Releases Brand Refresh, New Flavor

Waku Plant Based Tonic is making its first appearance at Expo East (Booth 5404) with an entirely new look. This Boston-based startup makes refreshing tonics made of 20 herbs and flowers, all of which have anti-inflammatory, digestive, and analgesic benefits that aid in digestion and overall body well-being.

Cha Cha Matcha Launches RTD Product

The brand, which operates five matcha cafes split between New York and Los Angeles, is releasing the line today in 12 oz. slim cans available exclusively in its stores and on its website. Flavors include Green Tea, Ginger Turmeric, Half N Half Matcha Lemonade and Activated Charcoal.

Aberlour Single Malt Scotch Whisky Announces Launch of A’bunadh Alba

berlour Single Malt Scotch Whisky announces the US exclusive launch of A’bunadh Alba: a cask strength Scotch whisky aged exclusively in American oak Bourbon casks. The distillery’s whisky heritage has always been rooted in Scotland, but the new US exclusive release is also steeped in American tradition, producing an unexpected combination for Aberlour.

In the Courtroom: 5-Hour Energy Aims to Protect Trademark in Series of Lawsuits

Innovation Ventures, LLC, the Michigan-based maker of 5-Hour Energy shots, is no stranger to flexing its legal arm in order to protect its brand name. Having engaged in several trademark infringement lawsuits over the past 10 years, the company is now targeting two more energy shot makers it claims are treading on its intellectual property.

Eclipse CBD-Infused Sparkling Water Launches in Pacific Northwest

Eclipse, the Portland-based CBD-infused beverage brand, today announced its product launch across the Pacific Northwest. The beverage, which touts 20mg of CBD per serving in three different flavors, will be immediately available in more than 1,000 stores the Pacific Northwest.

Taste Radio Insider Ep. 49: There’s No ‘Simple’ Way To Do This, But Here’s One Strategy

In this episode, Kate Weiler and Jeff Rose, the co-founders of maple water pioneer Drink Simple, spoke about how they prepared for and successfully executed upon a major rebrand. As part of our conversation, they explained why they only conducted one focus group, the hidden costs of a brand revamp, and how investors were involved in the process.

Nutrient Foods Announces Vitamin Coffee

Nutrient Foods, a functional food and beverage company based in Reno, Nev., releases an innovative way for health-conscious consumers to get their full daily vitamin experience with Vitamin Coffee.

Bevcorp Introduces New MicrO2 for Carbonated Soft Drinks

Bevcorp’s MicroBlend division introduces their MicrO2 Advantage Series Blending System for carbonated soft drinks (CSD) at Pack Expo Las Vegas booth #LS-6302. This patent-pending technology deaerates blended product to achieve significantly lower dissolved oxygen (DO) and nitrogen levels than traditional blending systems that feed can and bottle fillers.

The Bitter Housewife Expands into RTD with Bitters & Soda

Having established its identity as a culinary-inspired cocktail product maker, Portland, Oregon-based brand The Bitter Housewife is aiming to kick off a new era next month with the launch of its first ready-to-drink product, Bitters and Soda.

Wells Fargo: C-Stores “Advantaged to Win” With CBD Products

Wells Fargo analysts surveyed c-store owners representing approximately 70,000 stores and found that retailers are largely positive about the opportunity to sell CBD products in-store, and see high levels of consumer interest despite current regulatory restrictions.

H2 Beverages Launches Hydrogren-Infused CBD Drinks Line

H2 Beverages, Inc. announced today three new additions to its line-up of hydrogen-infused beverages. Hydrogen-infused, full spectrum, THC-free, CBD beverages in Blue Raspberry, Lemon/Lime and Fruit Punch which will join H2Bev’s portfolio of hydrogen-infused beverages.