Wells Fargo: Competition, Volume Drops Hurting Monster
Wells Fargo securities analysts expressed growing concern that dragging volumes and competitive pressure from an ascendant rival are starting to take their toll on Monster Beverage Corp. In a “data deep dive” released on Tuesday, Wells Fargo analyst Bonnie Herzog raised a number of challenges currently facing Monster, ranging from questions over pricing strategy to speculation around the future of its relationship with distribution partner The Coca-Cola Company.