News

BioLift Donates to First Responders in New York

by Press Release,

Timing is everything for start-up BioLift. The company demonstrates the power of launching a brand during a pandemic by making a big splash in the Big Apple with donations of its clinically proven, sharp-focus, high-performance line of beverages to thousands of first responders.

NewAge Agrees to Merger With Direct Selling Co. ARIIX, Four Others NewAge Agrees to Merger With Direct Selling Co. ARIIX, Four Others

NewAge Agrees to Merger With Direct Selling Co. ARIIX, Four Others

by Brad Avery,

Continuing its expansion into the global marketplace, Colorado-based New Age Beverages Corp. entered this week into a definitive agreement to acquire Utah-based multi-level marketing company ARIIX and four other international brands, bringing the company’s pro forma revenues to over $500 million with a footprint in 75 countries.

ShineWater Rolls Across Michigan with Complete Kroger Expansion

by Press Release,

ShineWater, Michigan’s own fastest-growing water brand announces more exciting expansion plans for the state of Michigan. All of the brand’s innovative, vibrant flavors can now be found at every Kroger location across Michigan.

Brand Profile: Wakava Brings West African Flavors to the U.S. Brand Profile: Wakava Brings West African Flavors to the U.S.

Brand Profile: Wakava Brings West African Flavors to the U.S.

by Erin Cabrey,

While hibiscus has become an increasingly popular ingredient across beverage categories from kombucha to beer, cold brew hibiscus tea brand Wakava is offering a flavor less familiar to American consumers. Founded by Nigerian entrepreneur Olamide Adeboye, the St. Louis, Missouri-based brand aims to introduce new flavors to the American palate by offering a twist on a popular West African antioxidant beverage.

Waterloo Sparkling Water Launches Lemon-Lime Flavor

by Press Release,

Waterloo Sparkling Water, an Austin-based company with a commitment to providing healthy and satisfying beverage choices, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Lemon-Lime!

Misfits Market Closes Round, Will Scale Marketplace Offering Misfits Market Closes Round, Will Scale Marketplace Offering

Misfits Market Closes Round, Will Scale Marketplace Offering

by Carol Ortenberg,

Grocery delivery service Misfits Market announced yesterday the close of an $85 million round of capital led by Valor Equity Partners. Additional investors included Greenoaks Capital, Third Kind Venture Capital, and Sound Ventures.

Nielsen: At-Home Consumption Drives Non-Alc Beverage Sales Nielsen: At-Home Consumption Drives Non-Alc Beverage Sales

Nielsen: At-Home Consumption Drives Non-Alc Beverage Sales

by Brad Avery,

“Robust” at-home consumption drove beverage sales over the 4th of July holiday, according to an analysis of all channel Nielsen data by Goldman Sachs Equity Research. Overall beverage sales were up 11.6% year-over-year for the two-week period ending July 11, versus 12.2% growth for the 4-week period and 6.9% for the 52-week period.

Pea-Protein Milk Brand Sproud Announces Distribution Gain

by Press Release,

Sproud, a disruptive, pea protein-based newcomer to the alternative dairy category, has officially announced that it has launched distribution with the reputable healthy grocer, Sprouts Farmers Market.

Vive Organic Closes $13M Round With Monogram Capital Vive Organic Closes $13M Round With Monogram Capital

Vive Organic Closes $13M Round With Monogram Capital

by Martín Caballero,

Vive Organic closed a $13 million Series B funding round led by Monogram Capital, the company announced today. Existing investors Cambridge SPG and PowerPlant Ventures also participated in this round.