PepsiCo announced yesterday it will drop “Rise” from the name of its MTN Dew Rise Energy line, signaling a temporary win for cold brew coffee maker Rise Brewing Co. in the company’s legal challenge over claims of trademark infringement. The product will be renamed “MTN Dew Energy.”
Organic kombucha and tea leader Brew Dr. has expanded its popular Uplift yerba mate product line with a new ‘Sweet Mint’ flavor, now available in select markets nationwide.
Caliwater is defined by a drive to create innovative, fresh functional beverages that connect us to the Earth and to one another. Inspired by the lush and varied landscapes of California, Founders Oliver Trevena (Actor/Host/Entrepreneur) and native Californian Vanessa Hudgens (Actress/Music Artist/Influencer/Entrepreneur) looked to their own desert regions to locally source Prickly Pear cactus fruit, known for its rare and potent healthful properties.
Wildland Coffee has expanded their Coffee in a Tea Bag line and introduced a Dark Roast. Designed to be a tasty and convenient alternative to water-sucking French presses, complicated pour overs, and nasty instant coffee, Wildland Coffee yields a delicious Dark Roast in minutes.
Kahlúa announced its newest campaign, “Stir Up Your Routine,” to encourage fans to liven up their day-to-day. In the world of always-planning, box-checking and back-to-back video conferencing, our lives have become ruled by our routines. In its new multi-channel campaign, Kahlúa taps into its playfully colorful persona to create scenes designed to inspire a new approach to routines.
Warfield, Ketchum, Idaho’s local brewery and distillery, announced the expansion of their direct to consumer business with the official launch of their online retail store.
Cold-pressed juice maker Pressed announced today it has partnered with food tech company The EVERY Company to launch a new plant-based smoothie, the first commercial product to feature EVERY’s animal-free ClearEgg protein as its key ingredient.
Summon the gilded age at home with Deko Cocktails, Long Island’s new locally-sourced, ready-to-drink, certified kosher bottled cocktails. Offering direct-to-consumer sales and shipping across 30+ states, Deko Cocktails also offers free delivery to Long Island and the five boroughs of New York.
Chocolate has been a vital component of Mexican cuisine, the daily diet, and rituals since the time of the Olmecs in ancient Mesoamerica when it was fermented into beverages. It is this history that underlies the partnership of Mezcal Campante with Aranda Honest Chocolate.
Ultra premium and global lifestyle brand, Etéreo Tequila, has announced a global partnership with UFC Welterweight World Champion, Kamaru Usman.
Erewhon Chief Growth Officer Kabir Jain discussed the upscale grocer’s emphasis on being first when it comes to carrying new and unique concepts, how it defines innovation and why he describes brand selection as both “an art and science.” He also discussed the throughline for fast-growing food and beverage categories, and how the chain is supporting brands with highly actionable sales data.
Honeydrop, the original cold pressed lemonade company offering consumers the health benefits of raw honey, announced a new partnership with country music star Tyler Rich and actor Sabina Gadecki.
CENTR Brands Corp. announced that Southern Glazer’s Wine & Spirits has taken over distribution of CENTR and CENTR Sugar Free from the Company in California.
TEN Alkaline Spring Water, the ultimate hydration experience bottled at the highest 10pH, announced new distribution updates with their lineup of alkaline water products with retail partners including Key Foods, Shop Rite, Weis and Redner's.
