Tequila Tromba, produced by renowned Master Distiller Marco Cedano in the Los Altos highlands of Jalisco, Mexico, launches their Endangered Agave Program (EAP) on September 16, 2021.
NV Group USA, responsible for the launch, development, and growth of NV Group India’s premium spirits brands in the US, announces the expansion of its rapidly growing sales organization and the promotion of industry veteran, Mike Remitz, to the position of Executive Vice President of Sales.
Solento, the award-winning USDA certified organic tequila, announced the Solento Surf Festival which will be held at La Paloma Theater in Encinitas, CA starting Wednesday, September 22nd through Friday, September 24th.
Nearly a year after entering an exclusive 10-year distribution partnership with Philadelphia-based coffee roaster La Colombe, Molson Coors Beverage Company announced this week that it is taking the brand’s RTD coffee products nationwide in the conventional channel and big box accounts, including Kroger, Walmart, Target and HyVee alongside multiple West Coast regional grocers.
Monkey Shoulder has teamed up with actor, comedian and host Joel McHale to Stick it to Stuck Up first dates, giving drinkers the chance to make a lasting impression with their potential S.O. by dropping the pretense and not taking things SO seriously… and by having Joel, himself, shake up their next first date night.
Germain-Robin’s newest release, Single Barrel Pinot Noir aged 19 years, marks the brand’s first new single barrel product since joining the E. & J. Gallo (Gallo) spirits family four years ago.
Brockmans Gin, the ‘Properly Improper’ super-premium, new style gin is bringing back its ultimate value-added gift pack in time for the fall and holiday gift-giving seasons. The 2021 super-premium pack includes a 750ml of Brockmans Gin, QR code directing consumers to delicious cocktail recipes and a stylish Martini Glass – perfect for enjoying delicious Brockmans Gin cocktails.
Watershed Distillery announces its most mature spirit to date—a highly limited barrel strength bourbon—will be released on Saturday, September 18, at the distillery with limited allocation in Ohio retail agencies and select markets across the U.S. to follow.
Local Choice Spirit’s Striped Pig Distillery is ecstatic to announce the release of the first ever SC barrel of bourbon, a 7-year Old Bottled in Bond 100 Proof Bourbon which will include a selection of bottles that are added to the blockchain and associated with non-fungible tokens (NFTs).
A globally-inspired new twist in the white-hot canned beverages category has finally arrived: Smoothsail, the world’s first premium, canned sparkling sake brand boasting natural flavors, clean ingredients, zero sugar and a superior taste profile, has hit the market.
Award-winning Amsterdam-based Gin 1689, whose gin is based on a three- century-old gin recipe when the gin craze started, makes its debut in the Mexican market via GinBuilders.
Southern California-based tequila brand Løs Sundays is expanding into ready-to-drink cocktails with the launch of its Sparkling Tequila Seltzers line, available in four flavors.
Four months after its acquisition by Nestle, Nuun’s latest innovation offers a glimpse of the company’s new product strategy as it diverges from its flagship tablet line with the launch of Immunity3 stick packs. Nuun’s Director of Product and Innovation Vishal Patel said the brand aims to cater to a more targeted need-state with the new product launch as they also keep up with the nationwide demand for immune-boosting products in the wake of the pandemic.
Just in time for the fall, MTN DEW has combined its bold citrus taste with the classic crisp of apple flavor for the brand new MTN DEW THRASHED APPLE. Forget about apple picking and apple pie, take apple flavor to the extreme with the new THRASHED APPLE – a refreshing new DEW, for those who aren't afraid to turn the dial up to 10!
