News

Hornitos Tequila And San Francisco Giants Team Up For “Winning Shot” Contest

Hornitos Tequila announced that it’s teaming up with the San Francisco Giants on the “Winning Shot” contest, where fans aged 21+ can take a shot on and off the field for the opportunity to win up to $1,000,000 in cash by submitting the shot(s) they want to take in life to better themselves and progress their community - whether that be starting a new business, becoming a performer or starting a charity.

Taste Radio: Vice Is Nice. Why This VC Firm Is Pumping Millions Into ‘Bad’ Consumer Products.

Vice Ventures founder Catharine Dockery spoke about the massive opportunity for CPG categories, such as cannabis, alcohol and sexual wellness, that have traditionally been shunned by institutional investors, how her firm utilizes non-traditional data to make informed decisions, why she believes a shakeup in beverage alcohol distribution is on its way and why she spends most of her day engaging in new business pitches.

Under NestFresh Umbrella, New Barn Preps Expansion

In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.

IWSR: Can RTDs Save Premium Vodka Brands?

The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.

Natural Light Launches “Flavor-Forward” Vodka Line

Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.

Revive Sports Inc. Announces Launch Of Revitalize Sports Hemp Recovery Drinks

Revive Sports Inc. announced immediate availability of Revitalize Sports Hemp Recovery Drinks. These 12 oz sports drinks currently come in two flavors, lightning lemon and blue bolt. Both drinks are filled with 20mg hemp extract, contain low calories, consist of zero added sugar, and are THC free.

New Funding, Viral Videos Fuel Growth for Poppi

Prebiotic soda maker Poppi announced today that it has raised $13.5 million in a funding round backed by existing investor CAVU Ventures and a roster of celebrities from across the music, film and professional sports industries.