Monster Energy Up & Up, the leading national college music event brand, will join rapper IDK to host a graduation cerebration for the No Label Academy at Harvard. The show, taking place August 28 at 7 p.m. at the Paradise Rock Club in Boston, will feature “sugar trap” rapper Rico Nasty, 17-year-old rap sensation YoungManny, IDK and friends.
Beverage maker Koia has landed a major new partner in its mission to popularize plant-based diets: last week, the company announced that NBA All-Star point guard Chris Paul has joined the brand as an investor.
Last week, plant-based cheese and butter maker Miyoko’s Creamery emerged victorious in what could potentially be a landmark legal case for dairy and meat alternative CPG brands. However, the fight ahead is anything but cut and dried.
In this week's People Moves: Bob Groux joins blk. as senior vice president of sales, Paul Hodge steps down as Laird’s President and CEO, Sagan Schultz leaves WellWell and Peter Kaye joins Hungry Harvest.
New York-based Sanzo, makers of sparkling waters infused with Asian citrus fruit flavors, has partnered with Marvel Studios to support the forthcoming release of “Shang-Chi & The Legend of the Ten Rings."
Glenfiddich, the award-winning single malt Scotch whisky, announced the launch of Grande Couronne, the newest addition to its opulent Grand Series. Grande Couronne is a 26 year old whisky, matured in American and European oak casks at the Glenfiddich Distillery in Dufftown, Scotland, before the crowning glory - an extended finish of up to two years in meticulously sourced French Cognac casks.
ITALICUS Rosolio di Bergamotto, the award-winning Italian aperitivo brand loved by bartenders globally, has announced the launch of The “Ventuno” Project in New York City; a project designed to help and support the city’s on-premise as they continue to recover from the effects of the COVID-19 pandemic.
Prestige Beverage Group, an industry leading importer and brand owner of award-winning wines and spirits from around the globe, announced a new campaign, “Enjoy It Out There,” for its Windsor Canadian Whisky brand set to ignite the Canadian Whisky category.
Batiste Rhum, the First Sustainable American Craft Rum, announced that its proprietary rum production process, from ground to finished bottle, has been rigorously reviewed and validated as being carbon-negative by Third Partners, a boutique management consultancy working for positive change.
Volcanica Coffee answers the demand for flavorful, freshly roasted premium coffee delivered with its new subscription service, offering more than 150 exotic coffees sourced from volcanic regions around the world, including Costa Rica where the family-owned business was inspired.
Alexi Cashen, CEO of Elenteny Imports, an industry leader in freight forwarding, compliance, and logistics for importers of wine, spirits, and beer, is pleased to announce the launch of St Hildie's Botonica, a better-for-you adult beverage: Tincture Tonics offering a delightful tasting experience, with botanicals, light booze, real fruit, and science-backed adaptogenic and nootropic tinctures that help support mood and experience.
Picnic Brunch, the ready-to-drink brunch-based cocktail company based out of New York City announced their expansion into the Lonestar state with its three varieties: Bellini, Bloody Mary, and Mimosa.
Campari, Italy’s iconic bittersweet red aperitif, and Imbibe Magazine reunite once again to present Negroni Week. For the ninth consecutive year, over the course of seven days, thousands of bartenders, venues, retailers and cocktail-lovers will celebrate three spectacular ingredients, with Campari at the heart, for one shared charitable goal.
Corina’s Drinking Vinegars, Inc., makers of CORINA’S SWITCHY, a sparkling juice and apple cider vinegar beverage brand, announced their new distribution relationship with KeHE Distributors, a leading national wholesale organic food distributor.
