The ready-to-drink category continues to expand with line extensions from brands such as Barbox and Avana and debuts into the category from distilleries including Tom’s Town and Midnight Moon. Check out the gallery for the latest tequila-infused cocktails, notable cocktailer collaborations and brand debuts.
CPG-focused investment group Sunrise Strategic announced late last week that it would bring aboard more food and beverage veterans, notably ex-ONE Brands CEO Peter Burns, to help the firm diversify its capabilities. The news comes as the firm also announced its financial partner, Trilantic North America, had invested additional capital into the group.
Skrewball Peanut Butter Whiskey, the original peanut butter whiskey, is now the Official Whiskey of the Buffalo Bills. Skrewball branded bars will open inside the Pepsi Club and Toyota Club at Highmark Stadium this season.
Independently-owned New Riff Distilling is breaking ground on a $2 million-dollar expansion that will increase production by 50%, according to co-founder Ken Lewis. Construction on the 800 square foot addition has begun at the distillery’s Newport location, allowing the installation of three additional fermenters.
Bowmore Islay Single Malt Scotch Whisky has unveiled the first range of its Designed by Aston Martin limited-edition collections exclusively in Global Travel Retail.
Basil Hayden proudly announces the launch of Basil Hayden Toast, a super-premium Kentucky Straight Bourbon Whiskey and the newest addition to the award-winning Basil Hayden portfolio.1 Consisting of an entirely new mash bill, Basil Hayden Toast breaks away from preconceived notions of American Whiskey to deliver an inviting spirit for both familiar and new bourbon drinkers.
Offering a refreshingly new type of buzz in an honest, low-calorie microdosed beverage, Lift Seltzer proudly announces its launch in San Diego.
This week, we’re joined by Charles Coristine, president and CEO of LesserEvil, who spoke about the better-for-you snack brand’s turnaround from industry outcast to a vertically integrated platform that emphasizes gross margin and innovation. Within our conversation, he explained why he leans on retail buyers to guide product development and why he’s a proponent of “failing fast and falling forward.”
Cruise Beverage has partnered with ShowMe Beverages to bring their lineup to Missouri, beginning in August 2021. Cruise Beverage will be sending their full lineup of nitro infused craft CBD beverages and will be available statewide in cans and draft, as applicable.
PepsiCo has taken a major step back from the juice business through the sale of Tropicana, Naked and its other juice brands in North America, the company announced this morning.
BeTini Spirits has unveiled BeTini Minis, available in packs of four 200ml bottles. Beginning this month, the Minis will debut in four of BeTini’s most popular flavors, including: Pink Cranberry vodka martini, Margarita, Lemon Drop and Tropical Sunset rum cocktail.
Blue Ridge Spirits & Wine Marketing is pleased to announce it has entered into a partnership agreement with Varela Hermanos, S.A. to represent Ron Abuelo in the U.S. market.
Manny Pacquiao said, “NXT LVL Hydrogen Spring Water is my secret weapon for fast recovery & natural increased energy during training.” In addition to serving as a Senator of the Philippines, Pacquiao is also the founder of the Manny Pacquiao Foundation (MPF), a California based non-profit, fighting for those less fortunate and spreading hope around the world.
Organic flavored sparkling water brand Nixie has introduced a new Strawberry Hibiscus flavor this week to “perfectly encapsulate those last two weeks in July,” said Nixie Water Founder and CEO Nicole Bernard Dawes.
