News

CELSIUS Sues A Shoc and KDP, Alleging Trade Dress Infringement

Claiming that A Shoc is illegally copying its look and engaging in false advertising, Celsius Holdings, Inc., the maker of CELSIUS energy drinks, is taking the competing energy brand and its distribution partner Keurig Dr Pepper (KDP) to court.

Hydrant Closes $8.5M Funding Round

Powder-based hydration drink Hydrant has raised $8.5 million from a range of celebrity and athlete investors, including Lance Bass, Aaron Rodgers, Ashley Greene, Josh Allen, and others.

Spirits Gallery: New Spring Releases from Bumbu, Hecate, Booker’s and More

In this gallery, we highlight some of the notable new releases over the past two months, which includes new releases from Bumbu, Elephant Gin and Booker's, a new basil-infused vodka from Manhattan, the debut of a pair of watermelon expressions from Malibu and Absolut, plus more. 

Caliwater Announces Relaunch Backed by Vanessa Hudgens and Oliver Trevena

California-based cactus water brand Caliwater is set to relaunch this month with a new founding team that includes actor/filmmaker Oliver Trevena and actress Vanessa Hudgens. The drinks are available in Organic Wild Prickly Pear and Organic Wild Prickly Pear with Ginger & Lime flavors. Each can contains 25 calories and is vegan, kosher and non-GMO.