News

Brand Profile: Wakava Brings West African Flavors to the U.S.

While hibiscus has become an increasingly popular ingredient across beverage categories from kombucha to beer, cold brew hibiscus tea brand Wakava is offering a flavor less familiar to American consumers. Founded by Nigerian entrepreneur Olamide Adeboye, the St. Louis, Missouri-based brand aims to introduce new flavors to the American palate by offering a twist on a popular West African antioxidant beverage.

Waterloo Sparkling Water Launches Lemon-Lime Flavor

Waterloo Sparkling Water, an Austin-based company with a commitment to providing healthy and satisfying beverage choices, is excited to announce the latest addition to their line of fruit-inspired sparkling waters: Lemon-Lime!

Misfits Market Closes Round, Will Scale Marketplace Offering

Grocery delivery service Misfits Market announced yesterday the close of an $85 million round of capital led by Valor Equity Partners. Additional investors included Greenoaks Capital, Third Kind Venture Capital, and Sound Ventures.

Nielsen: At-Home Consumption Drives Non-Alc Beverage Sales

“Robust” at-home consumption drove beverage sales over the 4th of July holiday, according to an analysis of all channel Nielsen data by Goldman Sachs Equity Research. Overall beverage sales were up 11.6% year-over-year for the two-week period ending July 11, versus 12.2% growth for the 4-week period and 6.9% for the 52-week period.

Pea-Protein Milk Brand Sproud Announces Distribution Gain

Sproud, a disruptive, pea protein-based newcomer to the alternative dairy category, has officially announced that it has launched distribution with the reputable healthy grocer, Sprouts Farmers Market.

Vive Organic Closes $13M Round With Monogram Capital

Vive Organic closed a $13 million Series B funding round led by Monogram Capital, the company announced today. Existing investors Cambridge SPG and PowerPlant Ventures also participated in this round.

SprintToSuccess S1E3: From Strategy to Creative

This week we’re sharing episode three of SprintToSuccess, a video series focused on demystifying the branding process for entrepreneurs in the food and beverage space. In this episode, we are turning the corner from strategy to creative.

People Moves: Essentia, Nutrabolt CMOs Announce Exits

Essentia CMO Karyn Abrahamson has exited the company, according to an Essentia spokesperson. Zola Kane, Essentia’s VP of integrated marketing, has stepped into the interim CMO role.

Beverage USA Holdings Inc. Announces Acquisition of Focus Beverage Company NERD

Beverage USA Holdings Inc. (BevUSA) announces the acquisition of the assets of Nerd Beverage Corporation (NERD™), a mental acuity drink company designed to disrupt the industry as it enhances focus, concentration, memory and energy with powerful nootropics and performance-boosting nutrients.

Brand Profile: Calypso Makes Gains By Going ‘Light’

Even with the COVID-19 pandemic still roiling, Calypso is coasting along behind strong tailwinds; as of mid-July, the company is up by 50% for this year, according to CEO David Klavsons.