News

Juice Served Here to Relaunch in Fall

Last summer, Juice Served Here co-founder Greg Alterman took to the defunct brand’s Instagram account to tell its followers that the California-based company would one day return. Now, Alterman says, the day is here, as he plans for a fall 2019 relaunch.

Dwayne “The Rock” Johnson Joins VOSS As Investor, Advisor

Imported Norwegian premium water brand VOSS announced this morning that actor and wrestler Dwayne “The Rock” Johnson has joined the company as an investor and strategic advisor. The 47-year old California native will also serve as the face of a new marketing campaign entitled “Live Every Drop.”

Rooted Shots Powdered Wellness Shots Launch

Rooted Shots are new individual wellness shots in powder form that contain 500mg of Vitamin C and organic superfoods that are easy to take on the go.

Open Water Partners With World Surf League

Open Water announces that it has partnered with World Surf League to be the exclusive packaged water option on-site during the 9-day Vans US Open of Surfing presented by Swatch in Huntington Beach, California that starts on July 27.

Kickback Launches CBD Lemonade Line

Kickback, a Los Angeles based CBD beverage company, just launched their new line of CBD lemonade products. The new drink line features three fruity lemonade flavors, including Lemony Lemon, Strawberry Sunshine, and Mellow Mango.

OXIGEN Beverages Inc. Announces New Hires

Today, Playa Vista-based OXIGEN Beverages Inc. announces the appointment of Jeff Seavey as Chief Sales Officer and Matthew Rothschild as National Director – DSD & Wholesale.

Distribution Roundup: VYBES Expands with Florida Partnership

VYBES Continues Expansion with Florida Partnership; Olipop Adds 41 SoCal Whole Foods; Cann Now Available Via Eaze; Richard’s Rainwater Adds Whole Foods, The Fresh Market; Elev8 Hemp Signs with Three Distributors

Kafina Energy Now Available on BUBBLE

The makers of Kafina Energy, a brand new herbal energy elixir, have announced that this USDA-certified organic drink will be available on BUBBLE, a curated online marketplace with exacting standards on the products they carry.

Elevator Talk: Straightaway Makes Craft Cocktails Convenient

Straightaway Cocktails co-founder and CEO Cy Cain wants to help people enjoy quality craft cocktails at home and on-the-go. The company launched in 2018 and offers bottled ready-to-drink classic cocktails using house made zest, simple syrups and bitters.

O2 Sports Recovery Drink Appoints New VP of Sales

O2 Sports Recovery Drink, a revolutionary post-workout beverage blending seven times the oxygen of tap water with electrolytes, has named industry maven Kimberly Burck as vice president of sales.

Liquid I.V. Raises $5M in Celebrity-Backed Funding Round

Powdered hydration mix maker Liquid I.V. has raised $5 million in a strategic funding round backed by numerous celebrities, the company announced this week. The round was led by Liquid I.V. CEO Brandin Cohen, who invested his own money in the brand, alongside prior investor and music business executive Scooter Braun.