NACS 2019: Energy, Coffee Highlight Coke’s 2020 Innovations
In this interview recorded at NACS 2019, BevNET managing editor Martin Caballero spoke with James Ford, Coca-Cola’s VP of category strategic advisory, about the company’s product showcase, including the highly anticipated U.S. launch of Coca-Cola Energy, the development of Coke’s expanding coffee portfolio, and how the brand is strategizing for growth in the convenience store channel.