News

Nielsen: Total Beverage Sales Up During Easter Sales Period

This year’s late Easter holiday contributed to a 6.7% jump in snack and non-alcoholic beverage sales for the four-week period ending April 20, according to a Wells Fargo Securities analysis of Nielsen’s all channel sales data report.

Taste Radio Ep. 160: From Turmoil to $200 Million in Sales. How Pete and Gerry’s Turned it Around.

Nearly 20 years ago Jesse Laflamme came home from college to find his family’s egg brand, Pete and Gerry’s, on the precipice. Despite the urging of his parents to consider another career, he was committed to the brand and solving its problems. In this episode, Laflamme spoke about how the company not only got back on its feet, but also excelled beyond anyone’s expectations.

Lycored Showcases Range of Super-Stable Colorants at IFT 2019

Lycored, a globalleader in lycopene-based color and taste-enhancing ingredients for food and beverages, will be highlighting its vibrant, red to yellow and orange-spectrum range of super-stable colorants from nature to attendees of this year’s Institute of Food Technologists (IFT) Expo in New Orleans.

Gallery: April’s New Product Launches

In this gallery, we highlight some of the notable new products that were launched or announced over the past month, including three new fruit-flavored sodas from Pepsi, a new batch of CBD-infused drinks, and the latest release from Dirty Lemon.

El Tesoro Paradiso Tequila Debuts New Packaging

El Tesoro de Don Felipe Tequila is proud to introduce exquisite new packaging for El Tesoro Paradiso Tequila, the brand’s award-winning extra-añejo tequila aged in French oak, ex-cognac barrels.

Propel Launches Clean Label Vitamin Boost Line

As consumers increasingly seek out cleaner labels and functional beverages, PepsiCo-owned Propel Water is hoping to bring them under its wing, undertaking a “brand transformation” beginning this week with the launch of Vitamin Boost, a new functional water line made without artificial sweeteners.

Rebel Yell Launches New Variant, Updated Packaging

Rebel Yell Kentucky Straight Bourbon has a new look for its brand lineup. The updated packaging reinforces the brand’s rebellious spirit and elevates the brand’s look, bridging the gap between its proud heritage and modern tastes.

Romeo’s Gin and Pur Vodka Launch Two New Cocktails

After its successful launch of romeo’s gin+tonic in April 2018, Duvernois (romeo’s gin and Pur Vodka) is stepping up the game launching not only one, but two new ready-to-drink premium cocktails with the aim of revolutionizing this category by offering high quality, low sugar and 100 percent natural products

Regatta Rebrand Embraces Craft Mixer Platform

Connecticut-based premium craft mixers maker Regatta is looking to bring an aspirational lifestyle positioning to the category, as it makes the transition from an on-premise focused ginger beer company to one with a broader product portfolio and multi-channel strategy.