Ray DeRosa, the founder of dandelion-based tea brand Lion Tea, understands the struggles of consumer education. In this episode, he explained how he’s tackled this issue by using a simple, yet powerful and efficient method to create brand loyalists. He also spoke about why “finding the partners that are going to provide you extraordinary support in the early days ultimately make you successful.”
Citing U.S. Food and Drug Administration’s (FDA) guidance prohibiting the sale of CBD-infused food and beverage products, the Minnesota Department of Agriculture (MDA) last week issued cease and desist notices to CBD beverage manufacturers and has embargoed sales for at least one beverage company.
Plant-based venture firm PowerPlant Ventures announced yesterday the close of its second fund. At over three times the size of its predecessor, Fund II, which closed at $165 million, will allow the company to further refine its deal structure, according to co-founder and partner Mark Rampolla.
Keeping your books in order is a good practice for brands of all kinds, but for companies looking to gain a foothold in the cannabis space, it’s a particularly critical component of running a healthy business.
Jeff Chu is the co-founder and CEO of Joy Tea, a brand focused on delivering simple and transparent CBD teas to millennial and older Gen Z consumers. Using clean ingredients and emotion-based branding, the company aims to inspire a feeling, not just deliver a great product.
Sunomi, previously known as Sip City, is a line of sparkling switchel beverages that is a much improved version of its predecessor. The brand now offers three flavors -- Turmeric, Orange, and Lemon -- all of which feature apple cider vinegar (ACV).
Ontario, Canada-based Flow Alkaline Spring Water opened this month a $15.5 million, 55,000 square foot manufacturing facility in Augusta County, Virginia. Flow founder and CEO Nicholas Reichenbach told BevNET that the facility will act as a new “homebase” for manufacturing of products sold in the U.S. while its Canadian operations will serve the international market.
In this gallery, we highlight this month’s notable product launches, including the latest from HUEL, Ocean Spray and Starbucks, along with new brand launches, rebrands and reformulations.
Turmeric-based beverage brand Temple today announced that Natur International Corp., a producer of plant-based food and beverages based in the Netherlands, has acquired a controlling interest in the company. Financial terms of the transaction were not disclosed.
All presentations from Cannabis Forum Summer 2019 are now available to stream on our BevNET YouTube channel. Held in June in New York City, the industry conference brought together hundreds of cannabis curious food and beverage founders and executives to discuss and explore the present and future of the emerging market.
Facing declining sales, this past spring The Fresh Market sent out an open call to beverage brands in every category to submit products for consideration. All told, the company received more than 600 products for consideration. Four months later, The Fresh Market officially began its reset after the Fourth of July holiday with over 300 products.
During a presentation at Cannabis Forum 2019, held on June 14 in New York City, Alva Mather, partner at law firm DLA Piper, explored the ongoing evolution of cannabis regulations, including an update on the current regulatory framework around cannabis-infused (THC or CBD) brands.
In this episode, G Fuel founder/CEO Cliff Morgan spoke about how the energy drink brand has been able to weave itself into the social fabric of the gaming community through influencer marketing, partnerships and original content. He also discussed the importance of constant and focused interaction with consumers through digital platforms like Twitch and why he’s taken a personal interest in the brand's social media initiatives.
This month, San Diego-based Sunday Scaries, which produces CBD infused tinctures and gummy supplements, introduced its first ready-to-drink product: YOLO, a 2 oz. shot that pairs 50 mg of full spectrum CBD with a 200 mg dose of natural caffeine.
