The California-based brand, which pitched itself as a better-for-you alternative to carbonated soft drinks, beat out five other beverage startups in the competition, which was sponsored by The Coca-Cola Company’s Venturing and Emerging Brands unit (VEB).

Beverage industry leaders took the stage at BevNET Live Winter 2019 in Santa Monica, California today, offering their insights into the importance for entrepreneurs to take risks and evolve, as well as the importance of knowing when to stand their ground and double down on the issues that matter most to them and their companies.

To help food and drink entrepreneurs grow in the cannabis industry, experts presented data and insights Friday during BevNET’s third Cannabis Forum.

Mushroom-based functional shot Shroomi, sparkling coffee maker Sofee, botanical tonic Corsa, carbonated tea infusion Spritz, wellness drink platform Heywell and probiotic water kefir Dr. Scobii advanced to the next stage of the competition.

At Cannabis Forum Winter 2019 in Santa Monica, presented by BevNET and NOSH, experts unpacked the world of ingredient sourcing and testing, growing investor interest and more.

Heading into the end of the year, brands are wasting no time launching new innovations, line extensions, collaborations and refreshed packaging. Check out the gallery to see some of November’s notable launches, including the latest from Dirty Lemon, new kombucha flavors from Better Booch and KOE, and plenty of CBD-infused releases and brand launches.