BevNET Live Winter 2021 Day Two Recap: Coke’s New Brand Building Philosophy BevNET Live Winter 2021 Day Two Recap: Coke’s New Brand Building Philosophy

BevNET Live Winter 2021 Day Two Recap: Coke’s New Brand Building Philosophy

by BevNET.com Staff,

In the 18-month gap between in-person editions of BevNET Live, the beverage industry has undergone significant evolution from the way startups enter the market to the way strategics are crafting their portfolios. On day two of BevNET Live Winter 2021 in Santa Monica, those seismic shifts were examined through the lens of one of the industry’s biggest conglomerates with a panel featuring members of The Coca-Cola Company’s New Revenue Streams group.

Hiyo Crowned Champion of The New Beverage Showdown 22 Hiyo Crowned Champion of The New Beverage Showdown 22

Hiyo Crowned Champion of The New Beverage Showdown 22

by Adrianne DeLuca,

Mood boosting social tonic hiyo was crowned the winner of BevNET’s New Beverage Showdown 22 today, joining a cohort of well-known beverage brands such as Health-Ade and Rise Brewing Co. who have claimed victory in the bi-annual pitch competition.

Taste Radio: “It’s Better To Be An Outsider.” How Brett Berish Rewrote The Rules Of Brand Creation. Taste Radio: “It’s Better To Be An Outsider.” How Brett Berish Rewrote The Rules Of Brand Creation.

Taste Radio: “It’s Better To Be An Outsider.” How Brett Berish Rewrote The Rules Of Brand Creation.

by BevNET.com Staff,

In this episode, Brett Berish, the co-founder of Sovereign Brands and one of most successful brand creators in the wine and spirits industry, chronicled his journey as an entrepreneur, including lessons from the failure of his first brand, why he urges entrepreneurs to trust their instincts, how he aligned with iconic hip-hop artists to promote and grow Sovereign-owned brands, and why he recently decided partner with of the largest wine and spirits companies in the world.

Six Beverage Brands Move Forward To New Beverage Showdown 22 Finals Six Beverage Brands Move Forward To New Beverage Showdown 22 Finals

Six Beverage Brands Move Forward To New Beverage Showdown 22 Finals

by Adrianne DeLuca,

After eleven early stage beverage brands took to the stage in Santa Monica this morning to kick off day one of BevNET Live Winter 2021 event, the field has been narrowed to six who will compete for the title of champion in tomorrow’s final of New Beverage Showdown 22, sponsored by Coca-Cola’s Venturing and Emerging Brands Unit (VEB).

BevNET’s Best of 2021 Awards Announced

by BevNET.com Staff,

The winners of BevNET’s Best of 2021 Awards embody spirit and drive, combining inspiration with effort, style, dynamism and personality. Backed by the confidence and enthusiasm from having these brands, products and leaders at the helm, the beverage industry is ready for whatever surprises 2022 might have in store.

Golden Rule Wins BevNET’s Cocktail Showdown 2 Golden Rule Wins BevNET’s Cocktail Showdown 2

Golden Rule Wins BevNET’s Cocktail Showdown 2

by Brad Avery,

“Destination Cocktail” brand Golden Rule found that when you “do unto others” you will be rewarded as the San Francisco-based company emerged victorious in BevNET’s Cocktail Showdown 2 this weekend.

Chicago Chef Gale Gand Joins jeng as Strategic Advisor

by Press Release,

James Beard Award winning chef Gale Gand is the latest restaurateur to enter the burgeoning hemp and cannabis market. Chef Gand will be a strategic advisor for jeng, the alcohol-free,…

This Week’s New Products: Bublé Branded Bubly and Q Goes Tropical This Week’s New Products: Bublé Branded Bubly and Q Goes Tropical

This Week’s New Products: Bublé Branded Bubly and Q Goes Tropical

by Brad Avery,

Whether you plan to sip cocktails or mocktails this holiday season, this week’s product launches have plenty to offer with a number of new mixers, bitters and ready-to-drink non-alc alternatives. Also in this roundup, we take a look at a new limited edition seasonal from Bubly and some new year-round additions to the functional beverage shelf.