BACARDÍ rum and GRAMMY Award-winning producer, Boi-1da, are proud to debut the latest evolution of Music Liberates Music, an ongoing program from BACARDl designed to champion underrepresented voices in the music industry.
Seeking to expand operations and fund new marketing initiatives, Humm Kombucha announced today that it has opened an $8 million line of credit with Naturally Gerber Finance. In a press release, the Oregon-based kombucha brand said it intends to use the credit to hire new staff, purchase machinery and “fund large-scale retail programs and marketing initiatives.”
Sustainability-focused food trends such as ultra-urban farming and regeneratively-grown grains were among the top picks in this year’s edition of Whole Foods’s Top 10 Food Trends list, released yesterday. For the first time, in conjunction with the announcement, the retailer is offering a 10-item sample box highlighting a product from each trend
After a year and a half of being socially distanced from family, friends, and peers, Ocean Spray, the agricultural cooperative owned by more than 700 farmer families, has launched the #BetterTogether campaign, celebrating the simple joys of safely rediscovering together time in partnership with Jesse Tyler Ferguson.
Dymatize is teaming up with Dunkin’ to expand its award-winning ISO100 protein powder line. For Dymatize’s first restaurant collaboration, the two new caffeinated products will feature the great taste of Dunkin’s Cappuccino and Mocha Latte flavors.
Yale Materials Handling Corporation announces the addition of three new electric hand trucks to its cost-effective UX Series product line, the MP30UX and MPS30UX walkie pallet trucks and the MSL30WUX walkie stacker.
Apura Ingredients, the industry’s leading supplier of high-quality, low- and no-calorie sweeteners, is pleased to announce a partnership with EPC Natural Products Company, which offers integrated sensation optimization through its portfolio of taste and flavor modulators.
Kill Cliff, the World’s best-selling and best-tasting clean energy drink, announced Todd Thomason as Chief Customer Officer. Thomason is poised to catapult Kill Cliff’s unprecedented growth in the clean energy and CBD space, following his years of success growing Fortune 50 and startup beverage brands.
NuttZo founder/CEO Danielle LiVolsi recalled the creative ways that she won over the nut butter and snack brand’s first retail buyers, why she adheres to the Nordstrom model of customer service and why she has consistently turned down outside investment. We also sat down with Kun Yang, the co-founder/CEO of cactus water brand Pricklee, who discussed the impact of localized social marketing.
MTN DEW announces the launch of Outdoor Grants, an initiative to award $200,000 to nonprofit organizations that champion the great outdoors. Through the program, MTN DEW will provide 40 $5,000 grants to community organizations across the U.S. who have faced funding and volunteer participation challenges due to the ongoing pandemic.
Despite the explosive growth of the ‘water enhancer’ category (grew by 31% to $410 million in trailing 52 weeks, according to IRi) there has been a noticeable lack of innovation compared to powdered mixes and ready-to-drink beverages.
Take Two, an upcycled foods company, is thrilled to announce the hire of Holly Hurley Feather as Head of Marketing. Most recently, Holly consulted for the Sonicare Brand at Philips, where she led the rebrand of the Protective Clean line and the launch of Philips One.
Monster Energy has developed a line extension like no other with the creation of Monster Reserve and their new crafted flavors, White Pineapple and Watermelon.
Your cocktail should serve you. That’s why Volley, the award-winning tequila seltzer made with just three clean ingredients (100% blue agave tequila, sparkling water, and organic juice) announced the rollout of a packaging innovation featuring a foil topper.
