PETA Claims Victory Against POM
According to the PETA web site, POM Wonderful has agreed to “End Deadly Animal Tests.” The tests, which were intended to help discover how pomegranate juice can help treat human…
Year: 2007
Hiball Energy Launches Its New Website and a New Sparkling Grapefruit Flavor to Its Line of Naturally Flavored Sparkling Waters with Energy
@@img1San Francisco, CA – Jan. 26, 2007 – Todd Berardi, Founder of Hiball Inc., announced the launch of Sparkling Grapefruit to its lineup of naturally flavored sparkling waters with energy.…
The Switch Beverage Company Pioneers New Category-Hybrid Juice/Soda
STAMFORD, Conn., January 2007 – The Switch Beverage Company has created a new beverage category of better-for-you beverages that have 100% of what consumers want and 0% of what they…
Drink to Your Health: ONE Natural Experience Introduces O.N.E.T Amazon Açaí: Grow Line of “Better for You” Beverages From Brazil
Los Angeles and San Francisco – Jan. 2007 – at the Winter Fancy Food Show, O.N.E.T (One Natural Experience) World Enterprises announced the launch of O.N.E.T Amazon Açaí, (pronounced: ah-sigh-ee)…
Hendrix Drink is Distasteful to Some; Some Fans Object
Are you (liquid) experienced? Jimi Hendrix, who died in 1970, lives on as a rock god — and an energy drink. His name has been licensed to Beverage Concepts, a…
Redline Owners try to Depose Dietrich Mateschitz
A federal magistrate judge ruled Monday that a South Florida company does not yet have the right to depose the Austrian marketing whiz behind a wildly successful energy drink in…
Out With the Old, In With the New: New Leaf Launched with New and Improved Look!
@@img1Orangeburg, NY, January, 2007 – The New Year brings with it a new look for New Leaf beverages. Recently offered in an exciting shrink sleeve to enhance its original pressure…
Bottled Water Comes to Life – Introducing Aquafina Alive
@@img1PURCHASE, N.Y. – Jan 23, 2007 – Aquafina, the number one brand of bottled water in the U.S., is bringing the water category to life with the launch of Aquafina…
BevNET’s Best 2006
It’s that time of the year again. Another year is in the books and BevNET’s Best of 2006 is now available. Featuring selections from eight different categories, this year’s awards…
CARPE DIEM Beverages Redefine the Functional Bottled Water Landscape in North America
SANTA MONICA, CA – January 2007 – AMI Brands, LLC(www.amigrp.com) announced a strategic partnership with CARPE DIEM (www.carpediem.com) beverages in North America. CARPE DIEM, the brain child of Dietrich Mateschitz,…
Review: Vignette Wine Country Soda
Part wine country magic, part soda pop pleasure, Vignette is a truly new and uniquely refreshing soft drink. Naturally and lightly sweetened with the juice of California varietal wine grapes,…
Review: Gleukos
Gleukos is made with glucose, the body’s natural source of energy. It works fast because it doesn’t require digestion to be converted to energy. The beverage, available in a variety…
Nutrisoda Receives Exemption From USDA ‘Soda Water Category’
airforce Nutrisoda today announced that five beverages in their line of sodas has received exemption from the “soda water category” of the “foods of minimal nutritional value” as defined in…
Metromiont Adds Two Varieties to its Already Successful Lineup
SAN FRANCISCO, CA – Metromint (www.metromint.com), the fastest growing bottled water in the natural food channel, is proud to introduce two new varieties: Orangemint and Lemonmint. Both combine the brand’s…