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The ways in which brands can effectively connect with consumers are constantly changing as social media and e-commerce platforms continue to evolve. While influencer marketing has provided a new path for driving brand awareness, for brands it’s no longer just about paying a celebrity to pose with a product on Instagram.
In this video from BevNET Live Summer 2019, Whipstitch Capital co-founder and managing director Nick McCoy walks through how investment, mergers and acquisitions work in the beverage industry, breaking down topics including the core financial differences between the food and beverage spaces, how competition is increasing as new brands enter the market, and how major corporations think about acquisitions.
Speaking in June at BevNET Live Summer 2019 in New York City, Weller co-founder John Simmons shared lessons and learnings from his experiences as a CBD pioneer, including how other cannabis product categories have informed the brand’s strategy, how retailers and distributors are looking at infused products, and the process Weller followed to define its platform.
Being a challenger means not only having big ideas, but knowing how to grow from a startup brand to true scalability. For Vitaminwater and BodyArmor co-founder Mike Repole, this means being “patiently aggressive,” staying on your toes, and setting ambitious goals-- like becoming the top-selling sports drink by 2025.
In pioneering innovations -- including a text message-based ordering platform and a smartphone operated vending machine -- for his functional beverage brand Dirty Lemon, Zak Normandin, CEO and founder of Iris Nova, has leveraged technology to bring a new generation of tech and health savvy consumers a different kind of drinking experience.
Speaking at BevNET Live Summer 2019, Mike Messersmith, U.S. general manager for Oatly, explained how he navigated the company out of this crisis and got production up to scale within a year. In this video, Messersmith offers his experience with Oatly as an example of how a commitment to transparency and communication helped the brand land on its feet without losing out to the competition.
Entrepreneurs, investors, brand builders and retail experts from across the global beverage industry came together today for the opening session of BevNET Live Summer 2019 in New York City.
In this clip, Doug Radi, president and CEO of Good Karma; Sharon Kieffer, managing partner of 2x Consumer Product Growth Partners; and Alex Jacobs, VP of corporate development and strategy at Dean Foods, sat down with BevNET editor-in-chief Jeff Klineman to breakdown the mechanics of the deal between Dean and Good Karma.
In this clip from BevNET Live Winter 2018, Spindrift founder and CEO Bill Creelman joined BevNET editor-in-chief Jeff Klineman for a discussion of the company’s journey so far and the key decisions that put it in a position to thrive. Reflecting on Spindrift’s early days, Creelman talked about the importance of developing the brand in the food service channel during its first four years, his decision to “leave the conversation and stand for something different” with regards to using natural flavors, and why brands in fast moving categories need to be committed to continually measuring performance or risk being left behind.
In this video from BevNET Live Winter 2018, Randy Ornstein, VP of Beyond Beer at A-B InBev, describes how Teavana and Hiball/Alta Palla fit into the company's non-alcoholic strategy, including both the challenges and opportunities in getting consumers to trade slightly higher prices for premium products. He also discussed lessons from his business experience, highlighting the importance of owning a product’s specific need state and seizing the advantage of having a differentiated product.
In this clip from the conference session, Guayaki's David Karr and Patrick Lee detail how the company's self-distribution model Yerba Mate Co. has evolved over the last 24 months and how Guayaki's in-house media team is deepening the brand's connection with lifestyle and activism.
BevNET Live Winter 2018 kicked off with a glimpse at the next generation of innovative beverages, as 12 emerging entrepreneurs took the main stage to pitch their products during the semi-final round of the sixteenth edition of the conference’s pitch competition, the New Beverage Showdown.
BevNET Live 2017 featured discussions with two high-profile companies driving the coffee category's prodigious growth over the past year: Dave Burwick, president and CEO of Peet’s Coffee & Tea, and Greg Steltenpohl, co-founder and CEO of Califia Farms.
The second day of BevNET Live Winter 2017 at the Loews Beach Hotel in Santa Monica, Calif. took a deep dive into the internet’s total reconstruction of the marketplace.
