News

Sparkling Ice Launches $37M Integrated Marketing Campaign

The “Be Not Bland” campaign features a series of television advertisements designed to embrace “authenticity and individuality, celebrating the people, places and personalities that fill life with flavor and ‘not bland’ moments." In a call with BevNET, Talking Rain CEO Kevin Klock described the campaign as “a long-term platform that we can build on.”

Health Leads the Way in PepsiCo Q4 Growth

PepsiCo CEO Indra Nooyi announced that the company’s low- and reduced-calorie beverages were among its top and fastest-growing products in its 2016 Q4 and year-end report to investors on Wednesday. Spurred by an initiative to create and market healthier products, net revenue from new products has averaged more than $5 billion since 2013.

Global Spirits USA Launches New Website

As a result of it’s exponential growth over the past year, Global Spirits USA has launched it's own web domain, www.globalspiritsus.com.

Ancho Verde Available in New Markets in 2017

Following a successful New York launch in the autumn of 2016, Ancho Reyes Verde, has announced additional distribution in California, Texas, Arizona, Colorado, Illinois and Florida to begin in February 2017.

Expo West 2017 Preview: Ito En to Launch “Ice-Steeped” Cold Brew Tea

Betting that consumer demand for cold brew will percolate beyond coffee and into the RTD tea segment, Ito En North America has developed a new range of “ice-steeped” cold brew teas. The company will debut the products, which stretch across three of its brands -- matcha LOVE, TEAS’ TEA Organic and Oi Ocha -- at the upcoming Natural Products Expo West 2017.

The EVOLVE Brand Launches as CytoSport, Inc.’s First Plant-Based Protein Line

CytoSport, Inc., a leading sports nutrition company and maker of MUSCLE MILK® premium protein products, launched the EVOLVE® brand, the company’s first plant-based and vegan protein line. EVOLVE® products are free of dairy, soy, gluten and artificial flavors, and are made with all non-GMO ingredients.

Dahlicious Prepping Launch of Dairy-Free Kefirs

The Leominster, Mass.-based brand unveiled the new line, which will be launching this June in 24 oz. plastic PET bottles and available in Mango, Vanilla and Strawberry varieties, in January at the 2017 Fancy Food Show in San Francisco.

New Nestea Hits Retail Shelves in the U.S.

Delivering on consumers’ changing needs, NESTEA officially unveiled today its new brand proposition, set to hit retail shelves in the U.S. this month. The reinvention is aimed at enhancing the position of NESTEA in the rapidly expanding, $4.5 billion ready-to-drink tea category.