Jägermeister and Post Malone join forces to launch a fully integrated global campaign to help bring life back to nightlife, including a short film tribute to the multitude of local businesses and communities that have been affected over the past year titled “Night Lights.”
Edrington Americas announces a new route to market in the Caribbean with the start of a new strategic partnership. Effective July 1st, all of Edrington’s brands will be distributed by Distribution Spirits Company LLC (DISC) in all Caribbean markets with the exception of Puerto Rico and Dominican Republic.
Craft Distributors, the Morrow, Georgia based group seeking to shake up distribution in the USA has expanded its team to include two of the liquor industry’s highest regarded marketing and brand building experts – Bill Henderson and Denise Raab.
Open Book Extracts (OBX), a leading ingredient manufacturer and product development house for the industry’s most innovative and highest quality cannabinoid-enabled products, has announced the appointment of Joe Keil as chief operating officer and Chelsea Pipkin as vice president of quality assurance.
It’s no secret: probiotics are in demand across many health and wellness categories. For themselves and their pets, people are increasingly seeking information, clinical support, and, ultimately, confidence that the ingredients they and their loved ones consume are safe and efficacious.
Thirstie, the leading e-commerce and business intelligence provider for beverage alcohol brands, announced strong business momentum resulting in new team additions and top advisors from the e-commerce space, including the former CEO of Magento and former President of SAP Hybris.
California-based CBD company Kadenwood announced this week it has raised $50 million in funding, with $20 million allocated to an upcoming national media campaign to drive consumer awareness for its portfolio of CBD brands, including the recently acquired Healist Advanced Naturals and Social CBD.
Elegance Brands, Inc. (Elegance), a global beverage company with a focus on innovation, announced that its premier immunity-boosting energy drink, SWAY Energy, has been named the proud partner of the NBA Phoenix Suns and WNBA Phoenix Mercury teams for the 2021 season.
Red Bull releases a limited-edition Red Bull Energy Drink Motocross can celebrating Motorsports legend and multi-world record holder Travis Pastrana. The Red Bull Energy Drink Motocross can is now available for purchase, exclusively sold in Circle K locations nationwide, while supplies last.
Aiming to broaden its appeal with mainstream consumers, the Virginia-based energy drink company announced this week that it will relaunch with new packaging and flavors this weekend, with direct-to-consumer online sales beginning, appropriately, on Independence Day.
17-year-old serial entrepreneur Alana Andrews was diagnosed as pre-diabetic at the age of 8 years-old. Alana immediately embraced a healthy lifestyle including incorporating a healthy diet, joined Girls on the Run and began playing tennis.
Castle Brands, the Pernod Ricard owned marketer of premium and super-premium beverage alcohol brands, will assume responsibility for Pernod Ricard's Ramazzotti Italian liqueur, Our/Los Angeles Vodka, and Our/New York Vodka in the U.S. effective July 1, 2021.
New Jersey hemp-infused seltzer brand Kaló announced today that its products are available in 10 states via 12 tier-one distributor partnerships.
Rémy Martin introduces a new, limited-edition Rémy Martin XO, created in partnership with renowned Parisian gilding studio, Atelier Thiery. The artistic collaboration features Atelier Thiery’s own touch on the iconic Rémy Martin XO decanter.
