News

Intelligentsia, Oatly Reunite for Roaster’s First RTD Coffees

Intelligentsia Coffee and Oatly are extending their partnership into the ready-to-drink world with a line of oat milk lattes — along with a dairy-free black coffee SKU — launching today online and at Intelligentsia cafes in Boston, Los Angeles, New York and Chicago.

A Shoc Launches Plant-Based ‘Accelerator’ Line

Performance energy brand Adrenaline Shoc (A Shoc) is tapping into the natural space with this week’s announcement of A Shoc Accelerator, a new line of plant-based drinks featuring a “thermogenic blend” of functional ingredients. Accelerator is rolling out into select stores now and next month will add 7-Eleven stores nationwide.

GoodSport Uses “Goodness of Milk” To Fuel Sports Hydration Startup

Through its use of ultra-filtered milk permeate as a nutrient-rich base, the company brand is aiming to position its debut product — a four-SKU line of sports drinks in 16.9 oz. bottles — as delivering electrolytes and vitamins “from the goodness of milk.

BodyArmor Analysis: Coke Deal Locks Down Sports Drink Share

The Coca-Cola Company confirmed Friday that it has notified U.S. antitrust regulators that it has begun the process of acquiring a controlling stake in sports drink brand BodyArmor. If the deal goes through, it could give Coke a commanding presence in the sports drink category with a serious competitor to PepsiCo’s Gatorade.

Rockstar Energy Drink Announces Partnership with 100 Thieves

Rockstar Energy Drink has announced a new partnership for 2021 with 100 Thieves, the premium lifestyle brand and gaming organization, furthering its immersion into the gaming world and alignment with cultural leaders. 

Slate Milk Raises $1.7 Million, Expands to 3,000 Doors

Slate Milk, the Boston-based maker of lactose-free chocolate milks marketed towards adults, has raised $1.7 million in a funding round led by Riverpark Ventures. The round brings the company’s total financing to $2.5 million and also features a number of angel investors including Halo Top executives Doug Bolton.