Taste Radio Ep. 169: What Makes an Idea ‘Innovative’? The Creators of Vita Coco, Justin’s, Boxed and Others Weigh In.
In this highlight episode culled from interviews with six innovators, leaders and entrepreneurs who joined us on Taste Radio during the first half of 2019, we explore the role that innovation plays several for category-leading brands. Our guests include Vita Coco co-founder Mike Kirban, Lifeway Foods CEO Julie Smolyansky, Justin’s founder Justin Gold, Sailor Jerry Rum and Hendricks Gin creator Steve Grasse and WTRMLN WTR co-founder Jody Levy. This episode is presented by BevSource.