The hydration-focused powdered sports drink mix category has been experiencing a renaissance as independent brands offer consumers clean label credentials with clinical testing to back efficacy claims, while also delivering fun, lifestyle brand identities to bring in new consumers and celebrity influencers.
Two of St. Louis’ favorite beverage brands are joining forces, all in the name of coffee. SumpCoffee and 4 Hands Brewing Co. have announced a collaboration to deliver a unique portfolio of canned cold brewed coffee.
Juice Performer, the performance-enhancing body fuel, has announced the availability of Juice Performer Beet with Pineapple Juice, a delightfully sweeter way to enjoy the proven benefits of beets.
Describing itself as “kind of like tea” and “kind of like sparkling water,” Minna is an unsweetened, zero-calorie, and USDA Organic certified line of carbonated beverages that is positioned as an alternative to flavored sparkling water.
Named for Dr. Joseph Priestley, an 18th century renaissance man who is recognized as the first documented inventor of soda water in 1767, the New York-based beverage company, which launched last month on Amazon, markets a line of premium sparkling waters with cocktail-inspired flavor profiles.
KILL CLIFF, the maker of clean performance beverages, is on pace to grow distribution by 250 percent in 2019. Walmart is fueling the most recent surge, bringing KILL CLIFF into more than 1,900 stores in 46 states.
In this update or recent news around taxes on sugar sweetened drinks, legislative efforts in California to introduce a two cents per fluid ounce tax on sodas and sugar-sweetened drinks have been put on hold until next year, while the American Beverage Association targets Philadelphia Mayor Jim Kenney with a new round of negative ads.
PepsiCo today announced the culmination of its inaugural North American Nutrition Greenhouse class, awarding Hapi Drinks, an Austin, Texas-based company creating sugar-free drinks for kids, the final $100,000 grant.
Mike Cornwell is the CMO of Phivida, a company that launched its first foray into the ready-to-drink beverage space with OKI, a line of hemp CBD-infused teas and flavored waters. The brand is focused on using the highest quality ingredients and testing to ensure potency and purity.
Pacific Forest Trust is proud to announce the launch of a new initiative, Springs for Life - ForestWater Alliance — with Crystal Geyser Water Company as its founding partner. Together, through this partnership, they will work to protect and restore critical forested headwaters where pure, natural springs are sources of drinking water for many millions of people as well as wildlife.
Cirrus, a new sparkling water company based in Atlanta, Georgia, will release its cannabidiol (CBD) infused sparkling water this month. Founded by Jason Santamaria and Chris Doyle, also owners of craft brewery Second Self Beer Co., Cirrus is the first CBD-infused water made in Georgia.
Kombucha Brewers International (KBI), the trade association committed to promoting and protecting commercial Kombucha Brewers around the world, received a $1 million endowment from GT Dave, CEO and founder of GT's Living Foods.
As legacy brands evolve and new ones emerge, consumers’ understanding of alkalinity as both a functional component and a connotation of premium quality in water is changing as well.
The Fixer–a blended whiskey named after the occupation of the main character in the hit Showtime series "Ray Donovan"– is the latest spirit launched by Silver Screen Bottling Co. The Fixer is available for pre-sale for $39.99 and will begin shipping in June 2019.
