News

Laird Superfood Announces Kombucha Launch

Laird Superfood, maker of assorted superfood products, today announced its newest venture in the commercial beverage space with the launch of Laird Superfood Kombucha.

Zest Tea Announces Expanded Retail Presence

Zest Tea, propelled by its new ready to drink (RTD) line of high caffeine, natural energy teas, has announced plans to expand its retail presence in 2019 from the current 2,000+ stores nationwide to 4,000+ locations, with a focus on the Mid-Atlantic and Northeast US.

Nutrabolt Announces C4 Distribution Agreement with Big Geyser

Nutrabolt, the global sports nutrition powerhouse and makers of America’s no. 1 pre-workout brand, C4, is proud to announce a new distribution agreement with Big Geyser, the largest independent non-alcoholic beverage distributor in the New York City metro area and one of the most dominant distributors on the East Coast.

Taste Radio Ep. 159: How SoBe Co-Founder John Bello Spun ‘Sugar Water’ Into Gold

As part of a wide-ranging interview, John Bello discussed the creation and development of SoBe, the lifestyle brand that he co-founded and sold to PepsiCo for nearly $400 million. Bello explained how an era of “healthy hedonism” turned SoBe into a top-seller and why he now describes the products as “sugar water.” He also chronicled his career as a beverage executive and entrepreneur and spoke about his current role as the chairman of ginger-centric soda brand Reed’s.

Pepsi Announces New Berry, Mango and Lime Flavors

Pepsi is springing into warmer weather this season by introducing three new flavors: Pepsi Berry, Pepsi Lime and Pepsi Mango. The new flavors mark the first time Pepsi has added a splash of real fruit juice to its cola, creating a bolder flavor experience that will bring a fruity delight to your day.

PepsiCo Launches “Connected Hydration Platform” for Foodservice

Billed as the next step in the company’s efforts to reduce its PET bottle footprint, PepsiCo today announced the launch of a new internet-connected water cooler system which will debut in June in select workplaces, universities, and hospitality partners.

PathWater Launches “Fish in a Bottle” Earth Day Campaign

On Earth Day, April 22, 2019, you might come across some apocalyptic images of a fish in a single-use plastic water bottle with the hashtag #OurPath2050. The hashtag refers to a report by the World Economic Forum that stated by 2050 there will be more plastic than fish in our oceans.

Fever-Tree Mixers Launches Social Media Campaign to Benefit Malaria No More

In honor of World Malaria Day (Monday, April 22), Fever-Tree Mixers is launching a social media campaign to raise money for the charity Malaria No More. Every time a photo is posted on social media of a glass raised to end malaria, Fever-Tree will give $5 to Malaria No More.

Jack Daniel’s Launches New AR Experience

Jack Daniel’s Tennessee Whiskey is rolling out an Augmented Reality (AR) app that will take consumers on a virtual journey of the Jack Daniel Distillery through a series of pop-up book style dioramas with more than 10 minutes of content providing an engaging experience rich with stories and visuals in a way that’s uniquely Jack.