Bang’s slow-then-sudden rise fits within the context of a years-long food and beverage trend toward fitness and better-for-you products. The brand’s success is remarkable, but it’s one of many emerging fitness energy drinks that include Celsius, C4, Kill Cliff, LifeAID, EBOOST, Reign, and Adrenaline Shoc.
Mountain Dew and KFC are partnering to electrify their beverage lineup with Sweet Lightning, an out-of-this-sky refreshment lit up with a punch of peach and a touch of honey flavors.
Washington, D.C.-based iced tea brand Role Tea is ceasing all operations, the company revealed in an email to customers earlier today.
In this episode, we’re joined by Popchips and RightRice founder Keith Belling, who discussed the origins of both brands and how lessons learned from building the former are being applied to the latter. He also spoke about the importance of branding and why he’s overinvested in package design, how celebrity investors supported the development of Popchips and the challenges of leveraging success. This episode is presented by ZoomEssence, the cool-tech powder flavor people.
Trimino Brands, maker of a line of protein-infused waters, announced this week it has completed a six month corporate restructuring aimed at preparing the brand for retail expansion, reducing operating costs and improving in-store merchandising.
JUST Goods has announced the expansion of the highly successful JUST Infused line.
The agreement with mood33 aims to give Caliva, which also works with other cannabis brands in categories including vaporizers, a retail foundation to build on within the emerging cannabis-infused beverage market.
Flow Alkaline Spring Water, the premium, naturally alkaline spring water brand has announced their 2019 campaign with goop CEO and founder Gwyneth Paltrow.
In addition to fueling the company’s own ambitions, innovation has put Vita Coco in pole position to drive growth in Keurig Dr Pepper’s (KDP) allied brands portfolio – and throughout KDP itself – after a year of change.
The industry vet, who previously held positions at Jones Soda Co, Starbucks and Stumptown, told BevNET he connected with More Labs CEO and co-founder Sisun Lee last year and joined the company as a retail sales advisor to its board last March.
Reebok senior marketing executive Melanie Boulden has been appointed as president and general manager of The Coca-Cola Company’s Venturing & Emerging Brands (VEB) division, effective August 5, according to an internal company email sent to employees yesterday.
Before teaRIOT established a multi-channel retail footprint that stretches across the U.S., and before its acceptance into the Chobani Incubator program, and before its recent $3 million Series A funding round, co-founders Laura and Steve Jakobsen were simply focused on building a brand.
Executives for Monster Energy Corp. struck an upbeat tone at the company’s 2019 annual shareholder meeting on Thursday, projecting that the brand’s latest release, REIGN, will achieve over $300 million in sales this year. The company also announced its arbitration hearing with The Coca-Cola Company had been completed and that the decision will be announced by the end of the second quarter.
Malibu is kicking off the summer season with the launch of the Connected Bottle, a limited-edition bottle that integrates Near Field Communication (NFC) technology in the cap of the bottle and QR code printed on the bottle neck.
