News

CELSIUS Hires Matt Kahn as EVP of Marketing

Kahn brings to the role more than 20 years of marketing experience, including overseeing Sprite, Glaceau Vitaminwater, Smartwater, and POWERADE at The Coca-Cola Company. He has also held positions at Heineken, Restorsea, and, most recently, as the VP of marketing at Save-A-Lot.

Quaker Enters Plant-Based Market With Oat Beverage

Quaker Oats, a division of PepsiCo, will officially enter the non-dairy plant-based milk space in January with the launch of Oat Beverage, a refrigerated three-SKU line available in 48 oz. multi serve bottles in three varieties: Original, Original Unsweetened and Vanilla.

Shine Water Expands in Earth Fare

Physician Made Beverages, LLC announced today that Shine Water will be available in all North Carolina and South Carolina Earth Fare locations by November 1st. Launching with the Asheville, N.C. based natural retailer adds to the company’s expanding footprint in the southeast.

Danone Outlines Sustainable Packaging Initiatives

Danone announces a series of new commitments and actions to ensure its packaging will become 100% circular, and to accelerate the global transition towards a circular economy of packaging.

CELSIUS Names Matt Kahn as EVP Marketing

Celsius Holdings, Inc. (Nasdaq: CELH), maker of the clinically proven, globally marketed, functional, healthy energy CELSIUS drinks and powder sticks, announces today, that following an extensive search, CELSIUS has hired Matt Kahn to serve as its new Executive Vice President of Marketing, effective immediately.

The Living Apothecary Raises $1.4M

Probiotic water kefir maker The Living Apothecary has raised $1.4 million in a fundraising round led by L.A. Libations and Venice Brands, setting the brand on a path to triple its distribution over the next year.

Humm Kombucha Slashes Sugar With New Flavors

Bend, Ore.-based Humm Kombucha has launched a pair of new, reduced-sugar SKUs: Raspberry Hops and Ginger Juniper, each with 5g of sugar and 25 calories per 8 oz serving.

Elevator Talk: SZENT Excites Sense of Smell with New “Flavored” Waters

SZENT is reinventing the way people experience beverages. Chief Creative Officer, Maddie Grandbois, says the brand aims to shake up the flavored water category with a new spin, no added ingredients. Instead, the company has patented a polymer cap ring infused with essential oils that tricks the brain into believing you are tasting the flavor.

Alkaline88 Adds Over 150 Shaw’s Stores

The Alkaline Water Company Inc. is pleased to announce that Massachusetts based Shaw’s, a wholly owned subsidiary of Albertsons, will be selling Alkaline88 in over 150 store locations across the Northeastern United States.

Frey Farms Launches Sarah’s Homegrown Brand of Frozen, RTD Drinks

Frey Farms CEO Sarah Frey grew her family’s single farm in southern Illinois into a national supplier of produce, with more than a dozen farms and facilities located throughout the Midwest and Southeast. Now the company is continuing to build its beverage division -- which already includes Tsamma Watermelon Juice and craft private label provider Fresh pour -- with a new line of better-for-you drinks, Sarah’s Homegrown.

SIG Implements New Certification for Responsible Aluminum

SIG is the first in its industry – and the fifth company in the world – to achieve certification for the Aluminum Stewardship Initiative’s recently launched certification system to recognize and collaboratively foster responsible production, sourcing, and stewardship of aluminum.

Rebecca Creek Distillery Expands in South Carolina

Texas-based Rebecca Creek Distillery, one of the largest craft distilleries in North America, has expanded into the South Carolina market. Its award-winning spirits can now be found on shelves throughout the state.

WNBA Player Natasha Cloud Endorses Susosu Water

With Susosu Hydrogen Water, we’re bringing top-tier hydration to athletes and anyone valuing their own health. We’re innovating this industry with a packaging design maintaining the smallest molecular hydrogen gas, providing the most health-conscious water available on the market today.