News

Aloha Launches Plant-Based Protein Drink

In moving into beverage this spring with the launch of a three-SKU line of RTD protein drinks, Aloha CEO Brad Charron told BevNET the launch is a long-planned piece of the company’s strategy to “make sure the latent potential of [Aloha] is realized.”

Essentia Launches New National Campaign

Essentia, the pioneer of ionized alkaline water in the U.S., today launched a national multi-platform campaign, “It Might As Well Be You,” featuring MVP Quarterback Patrick Mahomes II, along with three other overachieving influencers in the categories of music, food and fashion.

Tom’s Town Distilling Co. Announces New Double Oaked Bourbon

Tom's Town Distilling Co. is thrilled to announce the release of its newest offering, Tom’s Town Double Oaked Bourbon. Bottled in Tom’s Town signature art-deco style-bottle, inspired by the Great Gatsby era of Tom Pendergast, this warm, spicy, crowd-pleasing bourbon is perfect for cocktails.

WhistlePig PiggyBack Rye Whiskey Launches in US

WhistlePig, the No. 1 distiller in the fast growing, ultra-premium and luxury rye whiskey category, has announced the debut of WhistlePig PiggyBack Rye Whiskey to the US market.

Blue Ridge Bucha Expands Distribution Throughout Mid-Atlantic Region

Since 2010, Blue Ridge Bucha’s co-founders Kate and Ethan Zuckerman have operated their small kombucha business on a shoestring, bootstrapping their way into 150+ account locations throughout Virginia, Maryland and D.C. in kegs and refillable glass bottles.

Distribution Roundup: Big Geyser Revamps Energy Roster Post-Monster

Big Geyser and Monster Part Ways, Distributor to Revamp Energy Roster; Clean Cause Builds Distribution Network, Raises $3.75 Million; LEMI Superior Lemonade Launches with Low Calorie Category Play; Runa Joins KDP Network

Taste Radio Insider Ep. 28: This Is What It Takes to Become a Category Leader

In this episode, we examine brand-building and retail strategies for center store grocery in interviews with the founders of two category-leading brands: Katlin Smith, the founder and CEO of fast-growing baking mix and snack brand Simple Mills, and David Eben, the founder of Carrington Farms, a brand of organic seeds, grains and oils.

Top Note Sparkling Mixers Moving Production to Octopi Brewing

With a $150,000 loan from the Milwaukee Economic Development Corporation (MEDC), Top Note is moving production of its non-alcoholic sparkling mixers and aromatic tonics to Octopi Brewing Company in Waunakee. Production of Top Note’s mixers is expected to begin in July once a cold pasteurizer and customized bottling line parts are installed at the brewery.

CBD Startup Daytrip Taps Former Rockstar EVP Cannata

Daytrip is currently establishing a distribution network and plans to rollout next month through ecommerce and in independent retail accounts. The CBD-infused sparkling water line includes Cherry, Coconut Pineapple, Lemon Lime, and Tangerine flavors which contain 5 calories and 10 mg of CBD per 12 oz can.

Q Mixers Lands $40M Investment From Eurazeo Brands

Brooklyn-based mixer brand Q Mixers today announced it has secured a $40 million investment from Eurazeo Brands, the CPG-focused arm of French investment company Eurazeo.

Key West Smuggler Company to Nationally Launch Bourbon Whiskey on Indiegogo

Key West Smuggler Company announced plans to give back to their local community through the sale of their award-winning bourbon whiskey on Indiegogo on Tuesday, April 23. The company will be releasing a limited amount of numbered, hand-made crates fabricated from the rubble left behind by Hurricane Irma.

Stoli Vodka Launches New Lime Flavor

Stoli Vodka, the original premium vodka with uncompromising quality since 1938, has announced the launch of its newest flavor, Stoli Lime. The first citrus-flavored vodka to be introduced by Stoli in more than a decade, Lime will roll out nationwide this month and enters the market with a 96-point platinum rating from the Beverage Testing Institute (BTI).

DrinkTru Using Functionality, New Funding to Fuel Next Growth Phase

For Jack McNamara, the founder and CEO of DrinkTru, the coming weeks and months will test if his plan to disrupt the space bears fruit. The company is entering a critical growth stage by expanding its product lineup into on-trend functional categories and securing new financing and advisors.