US and European Union Reach Deal to Remove Tariffs on Aluminum, Steel and American Whiskey

The U.S. and European Union (EU) have struck a deal that will lift some tariffs on aluminum and steel that were enacted by former President Donald Trump. The deal, which was reached during the Group of 20 summit in Rome last weekend, will remove tariffs on “limited volumes” of aluminum and steel made in EU member countries, Commerce Secretary Gina Raimondo told the Washington Post.

Reed’s Inc. Unveils Fan-Favorite Beverages In Swing-lid Bottles

Reed’s Inc., maker of the nation’s leading portfolio of handcrafted, all-natural beverages, announced today the launch of Flying Cauldron Butterscotch Cream Soda, and return of Virgil's Bavarian Nutmeg Root Beer, in classic half-liter Swing-lid packaging.

Found Sparkling Water Rebrands, Closes Funding Round

After 14 years in business, premium sparkling water maker Found is no stranger to reinventing itself. Now, after the pandemic forced the international company to overhaul its strategy, the brand is relaunching again with new funding, a new headquarters and a new name.

Organic Tea Line HUMANITEA Launches

HUMANITEA Company has launched a premium, organic tea, packed in an environment friendly, lower carbon-footprint package, that is available today on-line and in select stores.

BOMANI Cold Buzz Hits High-Profile Accounts

BOMANI Cold Buzz, the award-winning alcohol-infused cold brew coffee company and TikTok sensation, is sweeping its way into the liveliest spots in the country. BOMANI is now served at The Henry in West Hollywood, RnR in Scottsdale, Royal Exchange in San Francisco, and 310 Bowery & 82 Stanton in New York City.

Lux Row Distillers Announces $4M Expansion Plans

Lux Row Distillers – the Bardstown, Kentucky, home of the Ezra Brooks, Rebel, Daviess County, David Nicholson and Blood Oath bourbon brands – will undergo a $4 million expansion beginning in November.

James Bay Distillers Releases Inner Harbour Scotch Whisky

James Bay Distillers has announced the release of their Inner Harbour Scotch whisky, a blend of malt and grain whiskies with Highlands and Speyside notes, from their distillery at Paine Field in Everett, WA, about 20 miles north of Seattle.  

Woodford Reserve Announces Holiday Releases

Just in time for the holiday season, Woodford Reserve announces the release of its annual holiday bottle, which features festive artwork of British architect Nick Hirst. 

Wyoming Whiskey Releases Fifth Outryder Expression

Wyoming Whiskey is releasing the fifth expression of its signature Outryder Straight American Whiskey. Outryder was first released in October 2016, representing Wyoming Whiskey’s first use of rye, along with corn and malted barley.

NielsenIQ: Non-Alc Beverage Sales Accelerate in October

All channel non-alcoholic beverage sales continue to show their strength as dollar sales accelerated in the period ending October 23, rising 13.2% in the two-weeks, according to an analysis of NielsenIQ data by Goldman Sachs Equity Research. Total dollar sales were up 27% in the period on a two-year stacked basis.

Marketing Watch: New Spirits Merch, Visual Campaigns Launching This Month

Whether it's connecting with loved ones around the dinner table or slipping into something stylish (and cozy), spirits brands are pulling out all the stops to attract consumers as the winter holiday season begins to kick into gear. In this roundup, we highlight an handful of notable new campaigns and activations, including limited edition merch from Glenfiddich and Mount Gay Rum.