News

Distribution Roundup: Yerbaé Partners with Pepsi-Cola Bottling of New York

Yerbaé Partners with Pepsi-Cola Bottling of New York; Natalie’s Expands Holistic Line with Publix; Mad Tasty Launches Direct-to-Business Program Online; Waterloo Adds Publix and Greenwise Market; So Good So You Launches 4-Pack Shots in Publix; Iconic Kids Adds New Retailers; Béla Adds Albertsons, The Better Health Stores; Shroomi Adds Whole Foods SoCal; TEN Alkaline Spring Water Adds Cans to UNFI, KeHE

Shire City Herbals Unveils New Look for Fire Cider

Shire City Herbals, makers of Fire Cider for over 10 years, is introducing a new look for their range of tonics as they enter their second decade as the only independently-owned and family-operated company in the growing apple cider vinegar category.

Nielsen: Positive Sales Trends Continue in Early Summer

Non-alcoholic beverage sales continued to rise over the two-week period ended on June 13, increasing 13% from the same time frame last year, according to an analysis of Nielsen data by Goldman Sachs Equity Research.

Splenda Launches Diabetes Care Shakes

Splenda Brand, the #1 sweetener brand recommended by healthcare professionals*, today announced the launch of Splenda Diabetes Care Shakes, the first and only no added sugar shakes specifically designed to help manage blood sugar‡ and support the needs of people managing diabetes and prediabetes.

Feel Good Organic Superfoods Launches Superwater

Feel Good Organic Superfoods, known for their superfood capsules and smoothie powders, announces the launch of a superfood-enhanced beverage line called Feel Good Organic Superwater. Lightly flavored, crisp and refreshing, Superwater gives you the nutritional benefits from fruits and veggies and is an excellent source of Vitamin C.

Calypso Named Title Sponsor of ARCA Menards Series Event in Indy

On the heels of a record year for the brand,Calypso, originator of the flavored lemonade category, today announced its partnership with the Automobile Racing Club of America (ARCA) and Track Enterprises to become the official title sponsor for the 2020 ARCA Menards Series national event at Lucas Oil Raceway in Indianapolis, Indiana.