In episode two of SprintToSuccess, we’ll be giving a glimpse into our sprint strategy process and show you how we applied it to Melissa’s brand and tackle some of her challenges. We cover surveying her competitive category, identifying a target, crafting positioning, and honing brand personality and tone.
Five years in the making, kombucha trade association Kombucha Brewers International (KBI) this week released its Code of Practice, a set of processing definitions, safety protocols and quality standards aimed at establishing transparency with consumers amidst a slew of innovative products and rapid category changes.
An internal battle over whether to publicly support the Black Lives Matter movement at Red Bull has led to the exit of two of the energy drink maker’s top North American executives, according to media reports this week. In an email to BevNET, Red Bull confirmed that Red Bull North America (RBNA) CEO Stefan Kozak and president and CMO Amy Taylor were “no longer with the company.”
SZZL is a new line of sparkling tea drinks that is launching with two flavors, Peach Perfect and Ginger Lime. The products have 30 calories per 12 ounce can.
The seventeenth round of Elevator Talk Livestream features leaders from SOUND, Aura Bora, Fruitbelt, ReGrained and ENOF. This week's special co-host is Jennifer Palmer, CEO of Gerber Finance, who will share her thoughts, questions and feedback with the participants.
Detroit-based beverage company Ellis Island Tea announced this week that it has received an investment from comedian Kevin Hart, a partnership that will allow the brand to increase production ahead of expansion plans this year. Details of the deal were not disclosed.
In a deal that values the company at nearly $2 billion, Swedish oat milk producer Oatly has secured $200 million in new equity funding in a round led by Blackstone Growth and a group of celebrity investors which includes Oprah Winfrey and former Starbucks CEO Howard Shultz, the company announced today.
On this week's Office Hours, BevNET managing editor Martin Caballero is joined by Alisa Williams, Partner at VMG, and Matt Thomas, founder and CEO of Brew Dr. Kombucha, for a discussion exploring the roles that CPG entrepreneurs and brand leaders can play in supporting a more diverse, equitable and inclusive industry.
PepsiCo’s North American beverage business felt the brunt of the COVID-19 pandemic in Q2, the company announced today in its quarterly earnings report, as organic revenue fell 7% due to declines in the convenience, gas and food service channels, offsetting positive growth in grocery, mass and dollar stores.
Bimble, a line of sparkling CBD beverages that we first reviewed in January 2019, is back with an updated look to their packaging as well as a second flavor: Blueberry Lemon Ginger.
Having spent the past seven years staking its territory online, New Mexico-based Caveman Coffee is on the hunt for new consumers through a retail expansion and new innovations rolling out this year. Founded in 2013 by CEO Lacie Mackey, a former fitness trainer, and actors and MMA fighters Tait Fletcher and Keith Jardine, Caveman produces a variety of coffee and tea products, including MCT oil-infused lattes.
Kokomio, which is a line of USDA Organic high pressure processed (HPP) coconut beverages, is back with a significant update from our first review of the brand in 2019. This includes both a major refresh to its packaging and an update to its flavor lineup.
Having spent the last decade investing in food and beverage brands through venture capital firms, Tom First is once again building a product and brand from the ground up with Culture Pop, a new probiotic soda that launched online and in select retailers this summer.
We’re excited to present episode one of SprintToSuccess, a video series focused on demystifying the branding process for entrepreneurs with an entrepreneur! In this first episode, we hit the ground running—you’ll meet our selected entrepreneur, Melissa Martinelli, who rose to the top from a pool of 106 applicants.
