Soley Beverage Launches Distilled Spirits Activation Agency Nova Collective
Soley, leading “juicing with alcohol” brand, recently launched Nova Collective, a distilled spirits activation agency, focusing on the Texas market.
Pepsi Enters NFT Market With Zero-Fee Collection
Pepsi Mic Drop, a zero-fee collection of NFTs designed in partnership with VaynerNFT, “pay homage to the brand’s storied history in music and the suite of Pepsi flavors that have captivated unapologetic cola-loving consumers for decades.”
Koe Brightens Up Its Image, Reduces Sugar With Colorful Rebrand
Since launching in 2018, the Stratus Group-owned brand – now stylized as Koe – has targeted mainstream channels (including convenience, drug and grocery) with its canned, on-the-go approach to the kombucha category. The drinks are currently available in about 45,000 retail stores nationwide and expects to add about 15,000 additional doors during 2022 spring category resets when the rebranded products will enter the market.
The Spare Food Co. Launches With Spare Tonic Created From Upcycled Whey
Their first creation is a category-defining effervescent drink called Spare Tonic made from whey that would otherwise have been discarded, plus only three other ingredients: fruit, spice and a touch of honey added as the fermentation catalyst.
Navy Hill Launches Two New Flavors To Its Line Of Cocktail Mixers: Blood Orange and Grapefruit Soda
Navy Hill has launched two new flavors to its all-star lineup of premium half tonic half soda mixers. The new flavors, Blood Orange, and Grapefruit Soda are on shelves now across the country and available online.
MTN DEW Teams Up With Doe Mountain Recreation Area With The Introduction Of The MTN DEW Outpost
Over eight decades after the brand was founded in the hills of Tennessee, MTN DEW returns and donates funds to support the addition of mountain activities like an all-new archery course and the expansion of new trails that will open up access to 3,000 acres of land previously unexplored at Doe Mountain.
Ugly Drinks Co-Founder Hugh Thomas Stepping Down as CEO
Ugly Drinks CEO Hugh Thomas announced today he is stepping down from his role at the sparkling water startup at the end of this week, citing a desire to “take a break and a deep breath before figuring out what is next.”
Hank’s Gourmet Beverages Marks 25th Anniversary With New Limited-Edition Retro Look Labeling
Hank’s Gourmet Beverages, the Philadelphia-based, third generation family business which helped launch the craft soda boom in the mid-1990s, is marking its 25th anniversary with throwback labeling across its 10-flavor line. The
Lyre’s Adds Two Non-Alcoholic Agave Spirits To Portfolio
Right in time for Dry January, Lyre’s will launch two agave spirit alternatives in the United States: Agave Blanco and Agave Reserva. Priced at $35.99 per 700ml bottle, both expressions will be available for nationwide shipping via Lyres.com, Amazon.com, and at bars and retailers across the country.
Nourish Cold Pressed Teams With Petainer, Hiperbaric on First Keg for HPP Juice
A collaboration between packaging maker Petainer, HPP technology firm Hyperbaric and organic juice brand Nourish Cold Pressed Juice has seen the development of HPP-ready kegs.
New RTD Cocktails: Painkiller in a Can and Hard Eggnog for the Holidays
Whether you’re looking for a crushable Christmas cocktail or something rich and complex to wind down the night, this month’s new ready-to-drink cocktail launches have you covered, from seasonal hard eggnog to botanical hard teas and even tiki drinks perfect for a tropical winter getaway.
Coke: Analysts Echo Management’s Optimistic Growth Outlook
The Coca-Cola Company’s continued optimism in the face of rising supply costs and pandemic volatility has analysts feeling that the conglomerate is in a strong position to meet growth projections next year, according to reports from a reception led by Coke’s senior management team in New York this week.
Going for Gold: SPLENDOR Offers New, Natural Take on Functional Water
Ex-Mountain Valley Spring Co. CEO Breck Speed and his daughter, Collins Pugh, formerly a director of marketing at the company, are part of the team behind SPLENDOR Water, an import brand marketed as the only bottled water in the world to contain naturally occurring colloidal gold and silver.
Kids Drinks Brand good2grow Acquired by Wind Point Partners
Atlanta-based kids drink brand good2grow was acquired on Wednesday by Chicago-based private equity firm Wind Point Partners, which purchased the brand from its owner Kainos Capital.