Draw inspiration for your next beverage marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest beverage products and trends hitting the market. In a competitive marketplace, beverage companies are standing out with their marketing and innovation strategies.
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The market for A2/A2 dairy, an easier-to-digest iteration of cow’s milk, has been gaining momentum in the U.S., but the dairy format’s acceleration over the past year comes amid heightened demand for minimally-processed, high-protein functional products.
Once Upon A Coconut has partnered with beverage incubator L.A. Libations to help grow its business in Southern California.
Loom, which bills itself as the “Juice of the Future,” has named aspiring astronaut and astrobiologist Alyssa Carson its newest “Loominary.”
In this week’s roundup of new products, CLEAN Cause takes inspiration from National Recovery Month, REDCON1 splashes into the energy drink set and Health-Ade gives consumers a glow up with its new kombuchas.
Nestlé's U.S. R&D Accelerator has partnered with animal-free dairy company Perfect Day to launch an alternative dairy "novel product" that will pilot in the U.S. market later this year.
Nutritional sports supplement maker Ladder announced Los Angeles Rams linebacker Bobby Wagner as the latest professional athlete to join the company as a brand ambassador and spokesperson.
As competition within the category bubbles up, Spindrift is releasing its first-ever seasonal flavor in its ongoing mission to be the leading premium sparkling water brand on the market.
Boston Beer Company’s plans in the non-alcoholic cannabis-infused beverage space are beginning to play out, as the brewer will launch a cannabis-infused iced tea line TeaPot in select Canadian provinces starting in July.
When Kin Euphorics debuted in 2018, the idea of a nootropic-infused, cognition-enhancing, non-alcoholic aperitif wasn’t necessarily top of mind for consumers or retailers, according to co-founder and CEO Jen Batchelor.
In this marketing roundup, Sparkling Ice honors America’s veterans through its third annual Cheers to Heroes campaign, plant-based beverage maker MALK encourages consumers to take their bottle and #turnitaround and SodaStream partners with David Hasselhoff to save the baby sea turtles. Plus, the founders of Finnish Long Drink try to help America become the happiest place on earth.
Last month, four meal replacement beverage makers -- Soylent, Keto & Co., Huel and Après -- announced new products and brand refreshes that play on rising trends such as brain function, keto and better-for-you functionality.
By the airing of its appearance on reality TV show Shark Tank in December 2018, Mother Beverage was already considering a possible rebrand. Now, with co-founders Allison and Stephen Ellsworth having just wrapped filming on a check-in for the show, the apple cider vinegar drink brand has plenty of updates to share, including a new name, different packaging and distribution momentum.
The Coca-Cola Company today announced the launch of sparkling water brand AHA, signaling its intention to seriously compete in the rapidly growing zero-calorie sparkling water category.
Urban Farmer celebrated the debut of Riff Cold Brewed Coffee on Monday evening with custom concocted cold brewed coffee cocktails and small bites.
Argo Tea, the Chicago-based premium tea brand known for its all-natural tea-based signature drinks and loose-leaf teas, is partnering with Whole Foods Market to launch the world’s first line of ready-to-drink (RTD) cold brew single estate bottled teas in to the retailer’s stores nationally.
The next challenge for nascent beverage startups Up Dog Kombucha and is to build on their on-campus wins and retain their respective student consumer bases as they move on to post-graduation life.
The company described the move as “an evolution in the brand’s identity” aimed at building broad awareness and visibility nationwide.
