Q, the fastest-growing premium mixer brand in the US, as well as the number one brand among bartenders in America, has announced that it has signed on as the official and exclusive mixer partner of Tales of the Cocktail, the annual event, now in its 17th year, that has evolved from a walking tour of historic New Orleans cocktail bars into the world’s premier cocktail festival.
Fever-Tree, the world's leading producer of premium mixers, has announced the launch of Smoky Ginger Ale, Spiced Orange Ginger Ale and a refreshingly light version of its Premium Ginger Ale.
Moderate consumption of red wine has long been considered heart-healthy. Research shows that a polyphenol called resveratrol, found in red wine, reduces inflammation, provides cardiovascular benefits and has anti-aging properties.
One of Vermont’s fastest growing organic brands has launched the market’s first ever CBD infused maple water beverage. Tretap, which was acquired by Vermont’s original CBD store, Ceres Natural Remedies, in February, officially began selling the first CBD beverage flavor, Tangerine-Turmeric, in all Ceres stores across the state.
BodyArmor Sports Drink and Academy Award winner and number three BodyArmor shareholder, Kobe Bryant, has announced the launch of the brand’s latest ad campaign consisting of television, digital creative, out-of-home, radio and social executions.
Runa, the clean energy drink, has officially relaunched with an updated packaging design and new marketing campaign. This relaunch represents a long overdue overhaul of the tired energy drink category.
The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.
Phivida Holdings Inc. today has entered into a strategic partnership with Green Glass Global, a leading beverage brokerage firm specializing in on-premise national accounts for the specialty drinks sector. The partnership will focus on placing Phivida’s Oki beverages in premium hospitality outlets across the U.S.
During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”
In 1980, three young musicians in Santa Cruz, California, started selling great-tasting juices out of the back of their VW van. Nearly four decades later, Odwalla has evolved into a purpose-driven brand, becoming an innovator within the Natural Health Beverage category.
Jacob Freepons is the co-founder and CEO of Lumen, a company that uses a proprietary process to press and juice whole hemp plants into Regenerative Hemp Elixirs. Lumen aims to grow awareness around the health benefits of hemp while also taking action to address environmental changes.
Phivida Holdings Inc. has announced that leading supermarket chain, Safeway, will begin selling Oki beverages in over 100 stores located across Colorado. This is the first major retailer in the U.S. to offer the Oki line of iced teas and waters, which now will come infused with 20 mg of active hemp extract.
STōK Cold Brew, winner of Nielsen's 2018 Top 25 Breakthrough Innovations, is launching its latest innovation in cold brew coffee: STōK Oatmilk Latte and STōK Almondmilk Mocha.
December 2, 2018 marked a historic day for performance running with the California International Marathon (CIM) earning the title of the “deepest American marathon ever.”
