From DSD to CBD, The Alkaline Water Co. Plots Diverse Water Strategy
As the bottled water category has witnessed disruption from sustainably packaged water brands, M&A activity among premium brands and innovation in the form of functionality, The Alkaline Water Company is aiming to do it all. Founded in 2012, the Arizona-based, publicly-traded beverage company owns the Alkaline88 brand, which over the past few years has expanded its portfolio from bulk jugs of 8.8 pH water to include sustainably-packaged lines, flavors and CBD-infused drinks.