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Offering a line of functional energy shots tailored to niche use occasions, Vitamin Energy is seeking to gain a foothold with health and wellness-minded consumers looking for a better-for-you alternative to mainstream shots brands.

For the beverage industry, and frankly all of society, 2020 was a year of upheaval. Even as we say goodbye and good riddance, there’s plenty to look back on. As is tradition at BevNET, we present you with our Top 10 Most Read Stories of the year.

The United States Department of Agriculture (USDA) and Health and Human Services (HHS) today released its 2020-2025 Dietary Guidelines for Americans (DGAs). This edition of the guidelines marks the first time the USDA organized its recommendations by life stage, outlining dietary needs from birth to older adulthood.

In a video interview with BevNET, managing editor Martin Caballero, Doss Cunningham, owner and president of C4, spoke about how C4 sets guidelines around brand growth, how its internal team has added key roles and how the Bang-PepsiCo distribution fallout is influencing category dynamics.

Last month, Jones Soda reported 17% revenue growth, up to $3.5 million, in a turnaround that reversed 18 months of declining sales. For the company, the earnings report signaled the end of a dark period for the brand and, hopefully, the beginning of a return to past glory for the Seattle-based craft soda maker.