IZO Adds a Classic Sotol and Reposado to its Premium Collection
Just in time for holiday gifting and celebration, IZO Spirits announces the release of a premium Resposado and a Sotol more than 15 years in the making.
News
Pepsi Positions MTN DEW Game Fuel for D2C With New Digital Platform
Beyond its appeal to gamers, though, the launch of a dedicated direct-to-consumer digital platform for MTN DEW Game Fuel may also represent a potential testing of the waters for Pepsi’s future endeavors in e-commerce.
Sweetwater Owner Aphria to Merge with Tilray, Create World’s Largest Cannabis Company
Just two weeks after closing on the acquisition of Atlanta’s Sweetwater Brewing Company, Canadian cannabis company Aphria has reached an agreement to merge with Tilray, forming the world’s largest cannabis company valued at $3.8 billion.
BRÈINFÚEL Launches with High-Performance Nootropic Beverage
Chicago, Ill. – Officially launched and available for purchase online, BRÈINFÚEL (Breinfuel) evolves from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity. Developed…
Perfect Hydration Doubles Down on Sustainability Mission with 100% rPET bottles and Aluminum Cans
LOS ANGELES – Perfect Hydration (pH) – the ultra-purified alkaline water with electrolytes – is converting its 1-liter, 1.5-liter and 1 gallon bottles to post-consumer recycled polyethylene terephthalate (rPET) bottles…
Abbott Launches New Pedialyte With Immune Support for Adults
ABBOTT PARK, Ill. – Because supporting the immune system is top of mind for many people, Abbott is launching a new Pedialyte formulation specifically designed with key nutrients to support…
Boxed Water Is Better Launches Four New Flavors Responding to Mounting Consumer Demand
Holland, Mich. – Boxed Water Is Better – the leading sustainable alternative to plastic bottles and aluminum cans – today announced the launch of its much anticipated flavor line with…
Quokka Brew Unveils New Caffeinated Jitterless Coffee
BERKELEY, Calif. — The Jitterless revolution is here. Quokka Brew is officially announcing the launch of the first-ever ready-to-drink caffeinated Jitterless coffee on December 15, 2020. Packaged in a recyclable…
Wet Beverages Launches Clean Functional Beverage Line ‘Wet Hydration’
Las Vegas — Wet Beverages made its national debut with the launch of Wet Hydration, a line of thirst-quenching, better-for-you beverages. Crafted with clean and functional ingredients, Wet Hydration is…
Favor Launches New Energy Matcha Shot
Packing wellness into a convenient, grab-and-go product is no easy feat. But Ben Wheeler, founder of Favor, conquered the challenge after launching two Wellness Apple Cider Vinegar (ACV) shots —…
Circle Bev Launches Ecommerce Platform Alongside New Product
Just in time for holiday shopping, Circle’s better-for-you-beverages are now available at the new ecommerce shop located at circlebev.com. This addition comes just weeks after the November launch of Circle…
Distribution Roundup: Don’t Quit! to Board KDP Trucks in Early 2021
Don’t Quit!, the meal replacement shake brand developed by Keurig Dr Pepper (KDP), L.A. Libations and fitness lifestyle company Body by Jake, is primed to roll out on KDP trucks early next year in a test run of its Max Protein line; also Circle Launches Direct-to-Consumer Online Store; KÖE Kombucha Expands in SoCal 7-Eleven Stores; Toutalou Partners with Urban Outfitters
Spirits Gallery: Ready-for-Winter RTDs
In the spirit of starting next year off with a touch of optimism, in this gallery we raise our glasses in acknowledgement of the latest ready-to-drink releases from the likes of Dry Fly, 503 Distilling, Cutwater Spirits, 'Merican Mule, Troop and Mayne & Co., along with newly launched Blue Blazer.
Nestlé Waters North America Invests in Startup Timeplast to Explore Alternative Packaging Technologies
STAMFORD, Conn. — Nestlé Waters North America (NWNA) has invested in Timeplast, a Florida-based startup that is researching solutions for one of the critical aspects of the global plastic waste…