News

Elevator Talk Livestream Round 2: Humm Kombucha, Malk Organics, Harmless Harvest

We're back for another 90 minute livestream today, March 12th. The second round of 30 food and beverage brands includes Humm Kombucha, HIPPEAS, Malk Organics, Belgian Boys, Harmless Harvest and Wildbrine. Watch their founders and CEOs jump into the livestream and provide a brief recap of recent Expo West news and updates. 

Ethan’s Packaging Rebrand Puts the Focus on Function

Continuing to evolve the brand and strengthen their customer connections, Ethan’s, the functional shot company, has announced the rebranding of their line of wellness shots, putting function at the forefront of their packaging. Customers can expect to see the new designs in stores now and on the Ethan’s website within the next few weeks. 

Icelandic Glacial Targets On-Premise Growth with Sustainability Play

Premium bottled water maker Icelandic Glacial announced this month it is implementing new sustainability initiatives and expanding its product offerings to fuel its omnichannel expansion plans. The push towards sustainability comes eight months after the brand secured $66 million in new financing, including a $35 million investment from BlackRock’s US Private Credit team.

Spirits Gallery: Late Winter Whiskey, Gin and Rum Releases

In this gallery, we highlight a handful of notable recent whiskey, gin and rum releases, including an elegant Master's Reserve small batch release from Johnnie Walker, a new look for No. 3 London Dry Gin and the 2020 edition of Woodford Reserve's annual Kentucky Derby edition bottle. 

PepsiCo Acquires Rockstar Energy for $3.85 Billion

PepsiCo announced today an agreement to acquire energy drink brand Rockstar for $3.85 billion, a move that puts the food and beverage giant in position to compete with its rivals head-on for dominance in the rapidly growing energy set.

Elmhurst Broadens Plant-Based Portfolio with Lattes, Smoothie Bases

In support of its goal to double sales this year, Elmhurst 1925 launched three new product lines this month that take the New York-based plant milk brand into new categories including coffee and tea lattes and smoothie mixes, as well as making a deeper play into creamers.

New Hope, Informa & SFA Update Attendees

Yesterday, Expo West producer New Hope and Fancy Foods Show producer The Specialty Food Association (SFA) updated their respective attendees with show updates. Meanwhile, Supply Side East was postponed until the Summer.