News

Forbes Fallout: Health-Ade, KeVita React to GT’s Feature Story

In an article published earlier this month, GT’s Living Foods founder and CEO GT Dave sat down with Forbes reporter Chloe Sorvino at his Beverly Hills mansion for a deep dive into the making of his kombucha empire in which he appeared to take a few conspicuous swipes at some of his company’s rising competitors.

One Village Coffee Partners with BKON to Launch Canned Cold Brew

BKON, leading beverage technology innovator and the inventor of the RAIN (Reverse Atmospheric Infusion) brewing process, today announced a partnership with specialty coffee roaster One Village Coffee to launch the company’s first line of canned cold brew products.

Sparkling Ice Launches New Patriotic Case Wraps In Support of Honor Flight Network

Sparkling Ice, made by Talking Rain Beverage Company, is proud to announce its fourth year partnering with the Honor Flight Network, a non-profit organization created to honor America’s veterans. As part of the partnership, Puget Sound Honor Flight and Sparkling Ice transport heroes from their hometown of Seattle, Washington to Washington, D.C. to visit and reflect at the memorials dedicated to honor their service and sacrifices.

Perfect Hydration Partners with College Football Star Kyler Murray

Kyler Murray has more in the pipeline than his overall no. 1 pick in this year’s pro football draft: he has partnered with Perfect Hydration alkaline water. Created with excellence in mind, Perfect Hydration has taken the bottled water market by storm and has seen rapid growth over the past year.

Inside Vita Coco’s Bathroom Breakout

Last Wednesday, Vita Coco began the day by launching its new Impossible to Hate campaign -- a marketing drive to promote its pressed coconut water line. By 3 p.m. their social media coordinator was standing in the bathroom holding a jug of urine and asking for an address where she could mail it.

Q Mixers Launches Elderflower Tonic

Q, the Brooklyn born-and-bred brand of spectacular carbonated mixers, has announced the addition of Elderflower Tonic to its collection of flavors.

Earth’s Own Unveils New Chocolate Oat Beverage

Pioneering plant-based beverage company Earth’s Own continues to push the boundaries of the humble but mighty oat, as it expands its plant-based beverage lineup to include a delicious new flavor, Chocolate Oat available in two sizes: 1.75L and 250mL single-serve.

New Coke Finds New Life on Netflix’s Stranger Things

Starting May 23 at 5 p.m. EST, Coke will release a limited amount of New Coke, made using the original 1985 recipe, as part of a promotion with Netflix's hit series Stranger Things.

Coffee Giants, Startups Target Growth in “Flash Brew”

Japanese beverage giant Suntory and Mass.-based startup Elemental Beverage Company are both seeking to develop the market for flash chilled coffee — the general term for coffee which is brewed hot and then quickly cooled without being diluted with ice or water — which is prized by coffee aficionados for its ability to capture the nuanced flavor notes and complex aromatics that emerge during a hot extraction process.

Tribucha Closes $1.5M Series A

North Carolina-based kombucha maker Tribucha has closed a $1.5 million Series A funding round, the company told BevNET this week. The raise comes as the five-year-old brand, which markets its product in 12 oz cans, plans to expand distribution by more than 600 accounts this year.

Functional Wellness Drink Brand Elements Launches

Elements, a new brand of functional wellness drinks formulated for real life and informed by science, dropped last week. Every dose of the plant based tonics contains clinically-effective levels of adaptogens, to give your body what it needs when it feels off balance – Vitality, Focus, Calm and Rest.

Taste Radio Ep. 163: Oatly Failed and Probably Will Again. But That’s Okay. Here’s Why.

On its way to becoming one of the hottest brands in food and beverage, oat milk brand Oatly had “already failed in the biggest ways possible,” according to the company’s U.S. general manager Mike Messersmith. In an interview included in this episode, he explained the simple philosophy that guided Oatly through its growing pains: “It’s all about progress.”

Boxed Expands Private Label Offerings With Seltzer Launch

In April, online retailer Boxed made its entrance into the space with the launch of Stellar Seltzer in 12 oz. cans. The four-SKU line of naturally flavored, zero calorie sparkling waters is the next step in Boxed’s plan to feed the beverage segment of its private label business with engaging brands that can compete in high velocity foundational grocery categories such as water.