As summer wraps up beverage brands launched a variety of new functional, fruit-flavored drinks while others jumped ahead to fall with limited pumpkin-themed releases. Check out the gallery below for the latest hemp-infused products from companies such as Lift, Beak & Skiff and Green Monké, new brand debuts, product reformulations and more.
Hornitos Tequila announced that it’s teaming up with the San Francisco Giants on the “Winning Shot” contest, where fans aged 21+ can take a shot on and off the field for the opportunity to win up to $1,000,000 in cash by submitting the shot(s) they want to take in life to better themselves and progress their community - whether that be starting a new business, becoming a performer or starting a charity.
Vice Ventures founder Catharine Dockery spoke about the massive opportunity for CPG categories, such as cannabis, alcohol and sexual wellness, that have traditionally been shunned by institutional investors, how her firm utilizes non-traditional data to make informed decisions, why she believes a shakeup in beverage alcohol distribution is on its way and why she spends most of her day engaging in new business pitches.
In June, plant-based food and beverage brand New Barn Organics was acquired by national egg producer NestFresh in a move that promised to allow both companies to provide a broader range of products and give the brand a new runway for growth. Nearly three months later, that promise is taking shape.
The volume compound annual growth rate (CAGR) for premium and above-premium vodka in the US market has steadily decreased since 2015, dropping -3.1% from 2015 to 2019, and -3.5% in 2020 alone, according to the market research firm IWSR Drinks Market Analysis.
Having already innovated its way through the ready-to-drink category with everything from a classic hard seltzer to Natty Daddy Lemonade, Natural Light is looking beyond canned categories for its latest product launch. The beer maker announced this week it has launched into the spirits world with a line of lemonade-flavored Natty Vodka.
Mast-Jägermeister US premieres short film “Night Lights” starring global music superstar Post Malone and shot by Academy Award-nominated director Zachary Heinzerling (“Cutie and the Boxer”).
In celebration of the exciting new partnership, Skrewball and Maddie & Tae have teamed up to give away the weekend of a lifetime with the “Ultimate Nashville Getaway Weekend” national sweepstakes.
Better-for-you energy drink, Rowdy Energy, founded by 2x NASCAR Cup Champion, Kyle Busch and notable beverage entrepreneur, Jeff Church, released two new flavors – Blue Raspberry and Grape.
Løs Sundays, the fast-growing and award-winning premium tequila company, announced the launch of their new Sparkling Tequila Seltzers. The ready-to-drink beverages will be available in select markets across the US.
Featuring 750 ml bottles of Pacts 4, 5 and 6, this latest Trilogy has a limited supply of 1,400 sets, and its $799 suggested retail price reflects the quality and scarcity of these bourbons. The newest Blood Oath Trilogy will be available in late September.
Revive Sports Inc. announced immediate availability of Revitalize Sports Hemp Recovery Drinks. These 12 oz sports drinks currently come in two flavors, lightning lemon and blue bolt. Both drinks are filled with 20mg hemp extract, contain low calories, consist of zero added sugar, and are THC free.
SOS Hydration announced its partnership with leading global entertainment company ViacomCBS to license character images from the hit animated preschool series, PAW Patrol, produced by Spin Master Entertainment and airing on Nickelodeon, for labeling on its new SOS Kids line.
USA Racquetball is pleased to announce their new partnership with INTENT Circadian Beverages as “An Official Drink of USA Racquetball.” In addition, as a health beverage, it is key in this partnership that INTENT will focus its efforts on the U.S. Adult National Team, becoming “An Official Partner of the U.S. Adult Team.”
