Martín Caballero

Martín Caballero

Managing Editor, BevNET

Martín writes news articles and feature stories covering the non-alcoholic beverage industry for BevNET. A graduate of Boston University, Martín's previous work has appeared in USA Today, The Boston Globe and The Boston Herald.

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Posts by Martín Caballero

Brand Profile: New Flavors, Partnerships Keep Flow Water Moving Forward

With the introduction of two new flavors, Blackberry-Hibiscus and Grapefruit-Elderflower, Flow Alkaline Spring Water is continuing to capture “the sophisticated flavor tone of what our target market is looking for in hydration but also in an infused flavor around detoxing," according to founder and CEO Nicholas Reichenbach.

PepsiCo: North American Bevs Up 2.5% in Q3

PepsiCo’s North American beverages division enjoyed a 2.5 percent increase in revenue during the fiscal third quarter of this year, despite a 14 percent decline in profit.

Magazine Feature: Big Guys Pursue the Bubbles

With U.S. consumers expected to purchase around 821 billion gallons of sparkling water just this year, the likes of Coca-Cola, PepsiCo, Nestlé and other major beverage manufacturers have all taken significant steps to expand and strengthen their respective positions in this high growth category.

Gallery: September’s New Product Launches

New coffee drinks from Dunkin' Donuts, Kyla Hard Kombucha, Nitro Beverage Co. and Clutch Coffee Roasters highlight this roundup of new beverage products that were either launched or announced in September.

Expo East 2018 Video: Anheuser-Busch Non-Alc Strategy Taking Shape

Speaking with BevNET assistant editor Martin Caballero at Natural Products Expo East 2018 in Baltimore earlier this month, Brian Sedra, senior director of head of sales for A-B’s non-alcoholic business unit, discussed A-B’s top line non-alcoholic beverage strategy, how the company is aiming to capture new use occasions, and about Hiball’s new line of non-dairy cold brew coffee products.

Expo East 2018 Video: Editors’ Recap

In this video, NOSH editor Carol Ortenberg and BevNET assistant editor Martin Caballero explore some of the major themes and trends from Natural Products Expo East 2018 across food and beverage, including the rise of sparkling teas, the plant-based category’s maturation, and some of the most innovative products from this year’s show.

Bang Energy Responds to Monster Complaint

In a press release shared with BevNET this morning, Vital and Owoc stated that “all of Monster’s claims are frivolous, outlandish, unsubstantiated, unproven and without merit.”

Expo East 2018: New Products Gallery

After highlighting a handful of new drinks in our show preview last week, check out the following gallery for a look at some of the other new and forthcoming innovations we saw at Natural Products Expo East 2018.

C-Store Report: CSDs Flat, Private Label Juice Soars

Overall carbonated soft drink (CSD) sales in the convenience channel were flat in a year-over-year comparison for the four-week period ending on Sept. 8, according to a report from Wells Fargo Securities.

Expo East 2018 Video: Processing and Proteins Fuel Expansion at Elmhurst

In this video interview recorded at Natural Products Expo East 2018 in Baltimore, Dr. Cheryl Mitchell, the head of research and development at Elmhurst 1925, explained how the company promotes sustainability by using a diverse array of raw materials and how that diversity has showcased the unique characteristics of the milks in new ways.

Expo East Recap Pt. 1: Creamers Rising, Chameleon Growing

In the first of a multi-part recap of news and highlights from the show, we examine new developments in RTD tea, take a look at Chameleon Cold Brew's new innovations, chart the growth of the shot category and highlight a new wave of plant-based coffee creamer products.