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Just when it seemed the beverage industry had it all figured out when it came selling to millennials, in comes Gen Z. Gen Z Brands is a new Arkansas-based, sustainably packaged bottled water brand that has taken its namesake from its target demographic.
Late last week Boston-based pickle brand Grillo’s revealed it had been sold to family-owned bakery business King’s Hawaiian earlier this year. While pickles and bread are often sandwiched together, the brand will largely be speeding ahead on its own, according to Grillo’s executives.
As we head into spring, beverage brands are amping up consumers for the warmer months ahead. This month saw new energy boosting shots, oat milk innovations, and two new functional flavors from Vitaminwater. Check out the gallery for the latest from Super Coffee, Fever Tree, and hellowater, in addition to new brand launches, partnerships, and reformulations.
Frey Farms announced that Debbie Wildrick has been appointed the new President of their Beverage Division, Orchardville, LLC.
BODYARMOR Sports Drink has announced the launch of its newest ad and largest campaign ever, “One More,” which shines a spotlight on the deep-rooted passion that propels professional athletes, and youth athletes alike, to strive for more.
Leading Certified B-Corp Plant-Based Superfood brand Your Super has just launched nationally on Target.com.
Award-winning water producer adds new category to its product line: ÈSSE Sparkling - WellnÈSSE Water. Staying true to its focus on using plant-based ingredients, WellnÈSSE Water offers consumers full flavor with added functionality.
Scholle IPN, a leading global supplier of flexible packaging solutions, has announced that their bag-in-box packaging for water passed the Association of Plastic Recyclers’ FPE-CG-01 testing.
The V Foundation for Cancer Research, a top-rated cancer research charity, has announced that Pepsi Bottling Ventures, through their Jimmy V vending machines, raised more than $180,000 for cancer research in 2020, bringing the eight-year total for the program to nearly $800,000.
Proud Source Water announced this week a regional distribution agreement with PepsiCo Beverages North America (PBNA), placing the sustainably-packaged alkaline water brand on blue trucks servicing food service providers, stadiums and retailers in the Western region of the country.
Nutrabolt, a global leader in sports nutrition and the maker of the nation’s fastest growing performance energy drink lineup, C4 Energy expands its C4 Smart Energy offerings with the debut of C4 Smart Energy Natural Zero.
Citadelle Gin invites you on a sensory stroll through a fragrant garden with its newest gin, Citadelle Jardin d’été, a permanent addition to the Citadelle portfolio.
Just in time for summer, buzzbox, the pioneer of single-serve, handcrafted cocktails in eco-friendly boxes, has onboarded a state-of-the-art production facility and a dynamic, new management team.
The Bitter Housewife, is excited to announce that their zero alcohol, zero sugar, Bitters & Soda is now available throughout the Seattle area in PCC Community Markets.