BodyArmor Sports Drink and Academy Award winner and number three BodyArmor shareholder, Kobe Bryant, has announced the launch of the brand’s latest ad campaign consisting of television, digital creative, out-of-home, radio and social executions.
Runa, the clean energy drink, has officially relaunched with an updated packaging design and new marketing campaign. This relaunch represents a long overdue overhaul of the tired energy drink category.
The juice category has found new inspiration with shots. At Natural Products Expo West this month, brands unveiled new takes on the emerging shots category, as well as some fresh spins on traditional juices and sparkling drinks.
Phivida Holdings Inc. today has entered into a strategic partnership with Green Glass Global, a leading beverage brokerage firm specializing in on-premise national accounts for the specialty drinks sector. The partnership will focus on placing Phivida’s Oki beverages in premium hospitality outlets across the U.S.
During the company’s annual investor meeting, Starbucks Coffee today announced the launch of Valor Siren Ventures L.P. (VSV), a new $100 million fund to support “the next generation of food and retail start-up companies.”
In 1980, three young musicians in Santa Cruz, California, started selling great-tasting juices out of the back of their VW van. Nearly four decades later, Odwalla has evolved into a purpose-driven brand, becoming an innovator within the Natural Health Beverage category.
Jacob Freepons is the co-founder and CEO of Lumen, a company that uses a proprietary process to press and juice whole hemp plants into Regenerative Hemp Elixirs. Lumen aims to grow awareness around the health benefits of hemp while also taking action to address environmental changes.
Phivida Holdings Inc. has announced that leading supermarket chain, Safeway, will begin selling Oki beverages in over 100 stores located across Colorado. This is the first major retailer in the U.S. to offer the Oki line of iced teas and waters, which now will come infused with 20 mg of active hemp extract.
STōK Cold Brew, winner of Nielsen's 2018 Top 25 Breakthrough Innovations, is launching its latest innovation in cold brew coffee: STōK Oatmilk Latte and STōK Almondmilk Mocha.
December 2, 2018 marked a historic day for performance running with the California International Marathon (CIM) earning the title of the “deepest American marathon ever.”
The Perfect Purée of Napa Valley has announced a new ownership structure and the formation of its first board of directors. Building on the success of the company’s 30th anniversary in 2018, founder Tracy Hayward announced she now shares ownership with co-presidents and long-time employees, CMO Michele Lex and CFO Medhane Kidane.
Theobald & Oppenheimer, curator of Single Prop Rum and Faber Spirits, has announced a new distribution partnership with LNJ Brands to expand the presence of Single Prop Rum within the New York market.
Shots Box, a monthly subscription box featuring spirits samples, has launched, connecting craft distilleries to people nationwide which provides consumers a new way to discover and taste craft spirits in sample sizes before making the commitment to buy a full-sized bottle.
Speaking with BevNET at Natural Products Expo West 2019, Verve co-founder Colby Barr discussed why he believes the company's "flash brew" process can help the company disrupt the crowded RTD coffee category and explained how it will create a strong brand identity around the concept.
