In this episode, we’re joined by Kelly Heekin and Ben Schmidt, the co-founders of Hoist, a brand of hydration beverages developed to be a more palatable version of Pedialyte. They discussed their strategy for mainstreaming a niche concept, why “staying power and the ability to adapt” have been critical to Hoist’s development and how they communicated their vision to stakeholders.
In this gallery, we look at some of October’s notable launches, such as the latest from Health-Ade, Odwalla and REBBL, along with seasonal releases from Sparkling Ice, Hank’s Gourmet Beverages and Pressed Juicery.
As outlined by co-founder David Karr, Guayaki eventual goal is complete self-distribution, to which the brand is over halfway there with approximately 10,000 accounts -- or, “all of California and basically most of the U.S., outside of natural [retailers],” -- serviced by a fleet of over 300 electric cars.
Mad Tasty is an upstart line of CBD infused sparkling water that features 20 mg of broad-spectrum hemp extract. There are currently two flavors, Watermelon Kiwi and Grapefruit, both of which contain zero calories and no sweeteners.
Waltz CBD Seltzer Launches in Colorado; NOCCO Adds 500 Accounts Nationwide; Phivida Partners with Gotham Brands for Oki Rollout; Califia Farms Adds 3,200 7-Eleven Stores; Spindrift Launches in Publix; Cafe Agave To Expand Across the Country; Petal Adds Gelson’s; Positive Beverage Adds Target in California and Colorado
Chnia Williams is the founder of Protea, a beverage startup that’s offering a line of plant-based tea lattes made with fresh crafted almond milk and sweetened with honey. The brand aims to deliver a premium experience by lightly brewing organic tea leaves for a smooth and non-bitter flavor.
What is the sell-in situation for both retailers and suppliers of cannabis brands, particularly in the edible and drinkable markets? At the Cannabis Forum this December we’ll hear from the CEO of NUG, which is both a manufacturer of cannabis-infused products and an operator of dispensaries
As part of the restructuring, Molson Coors will also change its named to the Molson Coors Beverage Company in 2020 to reflect the company’s “strategic intent to expand beyond beer and into other growth adjacencies.”
The White House has approved the USDA's long awaited federal rules to guide hemp production. A draft of the U.S. Domestic Hemp Production Program guidelines was published Tuesday on USDA’s website, and once published in the Federal Register on Thursday, public comments will be open for 60 days.
At a press conference earlier today, The Coca-Cola Company, Keurig Dr Pepper and PepsiCo announced the launch of Every Bottle Back, a sustainability initiative in conjunction with World Wildlife Fund (WWF), The Recycling Partnership and Closed Loop Partners.
Rachel Drori, the founder/CEO of popular direct-to-consumer food brand Daily Harvest, explained why customer service “is not just about meeting needs, but anticipating them,” why social media is “not just a one-way relationship” and how “data is just part of the story” in understanding consumer needs.
Energized is Ugly Drinks’ first major line extension since the brand’s launch just over a year ago. The product marries sparkling flavored water with functional ingredients typically found in an energy drink.
BevNET Live will feature a look at the new landscape for national distribution of innovative beverage brands with a talk delivered by KeHE’s own Katie Paul, the company’s vice president of category management and growth solutions and Alex Marx, director of customer insights and growth solutions.
Despite lingering concerns about regulations, the wave of beverage innovation surrounding CBD showed no signs of slowing down this month. In this gallery, we took a look at new hemp-infused products from established cannabis companies like Cannabiniers and Mirth Provisions, startups such as Mad Tasty and Feelz, and new innovations from brands such as Kickback and Sweet Reason.
