Elevator Talk

Elevator Talk showcases up-and-coming food and beverage brands to the industry, giving founders a chance to put their brand in the spotlight and share their story. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelves.

Each episode features a group of brand leaders, the host, and an industry expert, who asks follow-up questions and provides feedback for each entrepreneur.

Want to participate in a future episode? Apply for Elevator Talk.

Watch previous episodes on our Elevator Talk video playlist.

Elevator Talk: Sofee Adopts Gypsy Brewing Model for Carbonated Cold Brew Coffee Line

Chad Hazen, founder of Sofee, is focused on developing refreshing beverages, but his approach is not that ordinary. Hazen combines the two popular categories of cold brew coffee and soft drinks to create a curious offering that hasn’t quite hit the mainstream consumer yet, but he’s ok with that. To create the product Hazen is leveraging his relationships with breweries across the U.S. to employ the “gypsy brewing model” common in the beer industry.

Elevator Talk: Angry Seltzer Delivers Character and Carbonation

Howard Weiss is the co-founder of Angry Seltzer, a highly carbonated craft seltzer brand that’s personifying its flavors and bringing a bit of character and fun to its line of beverages. The startup launched in Miami several months ago and aims to serve families and kids that are seeking a quality seltzer product with personality.

Elevator Talk: Hoplark HopTea Brews Up a Healthy Non-Alc Refreshment

Hoplark HopTea was born out of co-founder Dean Eberhardt’s desire to have a healthy and complex beverage while on a break from drinking alcohol. The company developed a line of zero calorie, zero alcohol teas brewed with hops, delivering a flavor profile similar to beer.

Elevator Talk: Owen’s Craft Mixers Focuses on Quality Ingredients and ‘Just Add Spirits’ Convenience

Joshua Miller is the co-founder of Owen’s Craft Mixers, a brand that aims to deliver the highest quality craft cocktail mixers on the market. Designed with convenience in mind, the products’ recipes feature all the necessary ingredients — including carbonated water, real juice and cane sugar — to easily make a variety of cocktails by simply adding spirits and ice.

Elevator Talk: H2OPS Brings Hops to the Sparkling Water Category

Paul Tecker is the founder of H2OPS, a beverage brand crafting sparkling water brewed with hops. The zero calorie non-alcoholic beverage aims to serve beer drinkers who want to enjoy hops on more occasions, as well as millennials that are looking to reduce their alcohol consumption.

Elevator Talk: Protea Is Bringing Almond Milk Tea Lattes to Boston

Chnia Williams is the founder of Protea, a beverage startup that’s offering a line of plant-based tea lattes made with fresh crafted almond milk and sweetened with honey. The brand aims to deliver a premium experience by lightly brewing organic tea leaves for a smooth and non-bitter flavor.

Elevator Talk: Whole Harmony Makes Plant Medicine Accessible

Stacey Wood founded Whole Harmony with her partner David Soule as a vehicle to educate consumers on the benefits of plant medicine. The pair believes their community focus and authenticity is what sets the brand apart, as they connect with consumers through handcrafted tonics and elixirs using herbs sourced from their farm.

Elevator Talk: Shot X Aims to Detox Your Liver

Yash Kankaria is the Chief Growth Office for Shot X, a company aiming to help consumers live healthier lifestyles through daily supplement shots. The brand’s first product is a shot made with curcumin, the active ingredient extracted from turmeric root, which Kankaria states helps destroy toxins in the liver.

Elevator Talk: Moti Adds a Twist to Lemonade with Rose Water

Moti Beverages aims to enhance traditional lemonade with rose water, unique flavors and fun branding. CEO Mehdi Rahmani is focused on delivering a premium refreshing beverage crafted with quality ingredients.