Category Close-Up Expert Analysis: Sparkling Water
Category Close-Up Expert Panel: Sparkling Water
BevNET Managing Editor Marty Caballero will be taking a look at sparkling water alongside a panel of experts who can speak to the current state of the category and what lies ahead.
To play this video, become a BevNET/NOSH Insider or Login.
About Category Close-Up
During Category Close-Up, BevNET and NOSH editors bring together a group of experts from across the industry to take a deep dive into the market trends and overall business climate shaping a major food and beverage category. In conversation with investors, analysts, distributors, retail buyers and brand leaders, Category Close-Up goes beyond the headlines to examine the mechanics that are driving categories forward, from investment activity to changes in the retail landscape to the impact of product innovation and the influence of rapidly changing consumer preferences.
Past Episodes / Related Videos
Category Close-up: RTD Cocktails
In this episode of Category Close-up, we explore the trends and business dynamics impacting the spirit-based RTD cocktail segment. Guests: Brandy Rand, Ferron Salniker, Cara Kamenev.
Category Closeup: RTD Cocktails (Bonus Interview) - Natalie Accari, VP RTD & Convenience, Pernod Ricard
Following up on our panel conversation on RTD cocktails, we spoke with Natalie Accari, VP of RTDs & Convenience at Pernod Ricard North America about how the format fits into top-line strategy.
Category Closeup - Allergen-Friendly Food and Beverages
In this Category Closeup, our NOSH editor sits down with a panel of CPG founders, executives and experts to take a look at food and beverage trends in the allergen-friendly (or free-from) category.
Category Closeup: Web3 in CPG
In this edition of Category Closeup, a panel of CPG leaders looks at web3, including how brands can use NFTs, why conglomerates are jumping in, and how companies can address sustainability issues.
Category Close-Up: Product Showcase - Baking Mixes & Baking Ingredients
In this episode, you’ll hear about the latest innovations and updates from brands including:
Miss Jones Baking Co.
Supernatural
Meli’s Cookies
King Arthur Baking
Renewal Mill
Hearthy Foods
Category Close-Up: Expert Analysis - Baking Mixes & Baking Ingredients
In this episode, we’ll explore the tactics and trends our experts believe successful baking brands must embrace and hear about what they believe are the opportunities for growth and innovation.
Category Close-Up: Product Showcase - Meat Snacks & Plant-Based Meat Snacks
In this episode, NOSH editor Carol Ortenberg and reporter Erin Cabrey interview executives and brand leaders from jerky, meat stick and pork rind companies discussing changes within the category.
Category Close-Up: Expert Analysis - Meat Snacks & Plant-Based Meat Snacks
In this month’s Category Closeup Meat Snacks: Expert Analysis, we’ll have two interviews with industry leaders who both had large roles in the category’s development.
Product Showcase: Condiment Bonus Interviews
In this special bonus segment, you’ll hear from five more brands about the market dynamics that are currently shaping the category, including: hlthPunk, Brooklyn Delhi, Melindas, K Pop & Fody Foods.
Category Close-Up: Product Showcase - Condiments
During the Product Showcase you’ll hear about the latest innovations and updates from brands including: Red Clay Hot Sauce, Brooklyn Delhi, Halo and Cleaver, Bushwick Kitchen and Bachan’s.
Category Close-Up: Expert Analysis - Condiments
In this month’s Category Closeup Condiments: Expert Analysis, we’ll hear from a group of industry leaders about the tactics, trends, and efforts successful condiment brands must embrace.
Category Close-Up: Cereal - Product Showcase
During the Product Showcase you’ll hear about the latest innovations and updates from brands including: IWON Organics, Evoke Healthy Foods, Nature’s Path and more.
Category Close-Up: Expert Analysis - Cereal
Category Closeup Cereal: Expert Analysis featuring Jeff Grogg of JPG resources, Sarah Lowrey of Perfect Snacks and Rob Maxwell of Rodeo CPG.
Category Close-Up: Sports Drinks - Product Showcase
This month’s episode of Category Close-Up: Sports Drinks shifts to the brands that are driving the action on-shelf in retailers nationwide.
Category Close-Up: Product Showcase - Frozen Meals
We’re featuring innovative brands that produce frozen entrees during our Product Showcase portion of Category Close-Up.
Category Close-Up: Frozen Meals - Expert Analysis
In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders discuss trends, tactics and what frozen food brands face within the frozen meal category.
Category Close-Up: CSDs/Soda - Product Showcase
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from: Top Note, United Sodas, Corina's Switchy, Mad Vine, Casamara Club and Soda Bossa.
Category Close-Up: Expert Analysis - CSDs/Soda
In this month’s episode of Category Closeup: Expert Analysis, we sit down with Max Baumann (CEO, Basemakers) & Mark Murray (CEO, Jones Soda Co.) to discuss the state of the soda category.
Category Close-Up: Confection - Product Showcase Bonus Interviews
On this Bonus Edition of our Confection Product Showcase, you’ll hear about the latest innovations and updates from:
Blue Stripes Urban Cacao
Bon AppéSweet
ChocXO
Category Close-Up: Noodles - Product Showcase Bonus Episode
On this Bonus Episode from our Noodles Product Showcase, you'll hear about the latest innovations and updates from Cappello's, Lotus Foods, and Jovial Foods.
Category Close-Up: Confection - Product Showcase
In this episode of Product Showcase, we hear about the latest innovations and updates from confection brands such as Kanda Chocolates, Numa, NibMor, SkinnyDipped, Project 7, and Chuao Chocolatier.
Category Close-Up: Expert Analysis - Confection
In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry leaders about the market dynamics facing confection brands as well as the opportunities within the category.
Category Close-Up: Bottled Water - Product Showcase
On this edition of Product Showcase, you’ll hear about updates from hellowater, GIVN, FLOW Alkaline Spring Water, Richard's Rainwater, Akeso, The Alkaline Water Company and ESSE.
Category Close-Up: Bottled Water - Expert Analysis
In this episode of Category Close-Up, our panel of industry experts examine the present and future of the bottled water segment. They also discuss the issues of sustainability in bottled water.
Category Close-Up: Juice - Product Showcase Bonus Interviews
Following our last episode of product showcase, where we spoke with a range of juice brand leaders, this clip features additional interviews with juice brands.
Category Close-Up: Noodles - Product Showcase
In this episode of Product Showcase, we continue our discussion of the pasta and noodle category and hear about the latest news and innovations from brands such as Nona Lim, Banza, and more.
Category Close-Up: Noodles - Expert Analysis
In this month’s Category Closeup: Expert Analysis, we’ll hear from a group of industry explore the market dynamics facing pasta brands.
Category Close-Up: Juice - Product Showcase
On this edition of Product Showcase, you’ll hear about updates from Happy Moose, Karuna Beverages, Uncle Matt’s Organic, Monfefo, Garden of Flavor, Suja Organic, Vive Organics, and JUICERA.
Category Close-Up: Juice - Expert Analysis
In this episode of Category Closeup: Expert Analysis, the panel examined the present and future of the juice segment, framing current trends against historical precedents and consumer preferences.
Category Close-Up: Yogurt - Product Showcase
In this episode NOSH editor Carol Ortenberg and reporter Erin Cabrey interview executives and brand leaders from both emerging and established yogurt companies to discuss individual company strategy.
Category Close-Up: Yogurt - Expert Analysis
On this episode, we hear from experts about changes to the yogurt set and how the Covid-19 pandemic has impacted consumer behavior in the category.
Category Close-Up: Product Showcase - Energy Drinks
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Wingman Smart Energy, GO BIG, Celsius and more.
Category Close-Up: Expert Analysis - Energy Drinks
In this episode of Category Closeup, we take a deep dive into the energy drinks category.
Category Close-Up: Nutrition Bars - Product Showcase Bonus Interviews
In our December edition of Product Showcase, we spoke with nutrition bar brands about their latest launches and news. In this episode we hear from more bar brands about their latest news and launches.
Category Close-Up: Chips - Product Showcase
For the next edition of Category Close-Up, Product Showcase, we’re taking a deep dive into the fast paced chips category and their innovative brands.
Category Close-Up: Kombucha & Probiotics - Product Showcase Bonus Interviews
In this clip, we continue our discussion of the kombucha and probiotic category and speak with more brands about their latest launches and strategies.
Category Close-Up: Chips - Expert Analysis
In today’s Expert Analysis, you’ll hear from a group of authorities about the consumer behaviors and other factors impacting the chips category.
Category Close-Up: Kombucha & Probiotics - Product Showcase
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from GT’s Living Foods, Better Booch and more.
Category Close-Up: Kombucha & Probiotics - Expert Analysis
Experts from SPINS, Gelson's Markets, Whipstitch Capital and Aqua ViTea examine the Kombucha & Probiotic category.
Category Close-Up: Nutrition Bars - Product Showcase
In this episode of Product Showcase you’ll hear about the latest innovations and updates from brands within the nutrition bar category.
Category Close-Up: Nutrition Bars - Expert Analysis
Our expert panel examines how the bar category has evolved over the past few years, embracing a wide range of diet trends such as keto and more.
Category Close-up: Ice Cream - Product Showcase Bonus Interviews
In this special bonus segment, you’ll hear from more brands about the market dynamics that are currently shaping the ice cream industry.
Category Close-Up: Plant-Based Milks & Creamers - Product Showcase
On this edition of Product Showcase, you’ll hear about the latest product innovations and brand updates from Mooala, nutpods, Oatly, RISE Brewing Co.
Category Close-Up: Plant-Based Milk & Creamers - Expert Analysis
In this episode of Category Close-Up: Expert Analysis, we’ll be exploring the plant-based milk and creamer category.
Category Close-up: Ice Cream - Product Showcase
In this edition of Product Showcase you’ll hear about the latest innovations and updates from Ice cream brands including Coolhaus, Eclipse, and more.
Category Close-up: Ice Cream - Expert Analysis
In this episode, we bring together a group of industry authorities to take a closer look into the market dynamics shaping the ice cream industry.
Category Close-up: Sparkling Water - Product Showcase
In this episode of Product Showcase, we hear from sparkling water brands to discuss product strategy and new innovations.
Category Close-Up: Sparkling Water - Expert Analysis
In this episode of Category Close-Up, our expert panel takes a look at the sparkling water category's fast growth and future innovations.
Category Close-Up: Coffee - Product Showcase Bonus Interviews
Following our last episode of Product Showcase: RTD coffee, we hear from more brands discussing market strategy and latest innovations.
Category Close-Up: Plant-Based Meats - Product Showcase
On Product Showcase: Plant-Based Protein you’ll hear about the latest innovations and updates from brands.
Category Close-Up: Plant-Based Meats - Expert Analysis
This panel examines the plant-based protein space — a rapidly growing category that has kept the industry on its toes.
Category Close-Up: Coffee - Product Showcase
Hear about the latest innovations and updates from RTD coffee brands.
Category Close-Up: Coffee - Expert Analysis
Leaders from Chameleon Cold Brew, Rabobank, KeHE and PowerPlant Ventures examine the state of the RTD coffee category.