• Nosh
  • Brewbound
  • Taste Radio
  • Nombase
BevNET CPG Media Logo
User Avatar

Sign Out Manage Account
Sign Out User Short Name
Login Become an Insider
Login Become an Insider

Features

  • BevNET Live
  • Best of 2024 Awards
  • Spirits Awards
  • Jobs
  • Data
  • Distribution
  • Investment
  • Manufacturing
  • Marketing
  • Regulatory & Legal
  • Retail
  • Spirits
  • BevNET Magazine
    Back
    • Latest issue
    • Free Subscription
  • Content Calendar
  • PR
    Back
    • Cannabis Beverages
    • Non-Alcoholic Beverages
    • Spirits Companies
    • Supplements
    • Supplier & Service Provider
  • Supplier News

Resources

  • Submit
    Back
    • Submit News
      Send Our Team Your News
    • Sign Up for Elevator Talk
      Sign Up to Pitch Your Brand
    • Submit Product
      Add Your Product to Our Free Database
    • Best of 2025 Awards
      Submit Your Nominations
    • Spirit Awards 2025
      Submit Your Nominations
    • Community Call Topics
      Submit Questions & Topics for Future Calls
    • Buyer’s Guide Listings
      Category-Focused Beverage Listings
  • Events
  • Taste Radio Podcast
  • CPG Week Podcast
  • Community Call
  • Daily Newsletter
    Back
    • Free Sign Up
    • View Archive
  • Advertising & Media Kit
  • Directories
    Back
    • Best of Awards
      BevNET’s Annual Industry Awards
    • Spirits Awards
      2023 Industry Awards
    • Industry Buyer’s Guides
      Published in BevNET Magazine
    • Brand Database
      Database of Beverage Companies
    • Marketplace
      Listings for Equipment, Services & More
    • Supplier Finder
      Database of Suppliers & Service Providers
  • Videos
    Back
    • BevNET Live
      Replay Strategic Business Presentations
    • Community Call
      Pressing Topics Impacting Businesses
    • Elevator Talk
      Watch Emerging Brands Pitch
    • Category Close-Up
      Dive into Major Food & Beverage Categories
    • View All Videos
      Presentations, Education & Interviews
  • About
    Back
    • About BevNET
      Who We Are & What We Do
    • Team
      Directory of BevNET Staff
    • Contact Us
      Get in Touch with Our Team
    • Charter Members
      Thank You to Our 1200+ Members!

Account

Login
  • Settings
Become an Insider
logo
  • BevNET Live
  • Jobs
  • Investment
  • Retail
  • Data
  • Spirits
  • Newsletter
  • PR
  • Submit News
logo
Login Become an Insider
Become a BevNET/NOSH Insider Today!
BevNETPress Releases

Electrolit Athlete Viridiana Álvarez Scales North America's Highest Peak, Eyes Historic 7th Summit

info_outline PRESS RELEASE posted by Electrolit

Sep. 5, 2024 at 2:26 pm

X LinkedIn Reddit Facebook Email
Report Press Release
Sponsorship
Non-Alcoholic Beverages
  • image-01

Celebrating the achievements of mountaineer, philanthropist, and businesswoman conquering the highest peak in North America, gears up to take on Catstenz Pyramid this fall. 


Alpinist and Electrolit athlete Viridiana Álvarez has successfully returned from the complex climb of North America’s highest mountain, Denali, in Alaska. Upon her return, the adventurer is in pursuit of a new world-record-breaking final summit at Indonesia’s highest peak this fall as part of the renowned “7 Summits” challenge, where she will become the first woman in history to have climbed the 14 mountains over 8,000 meters and the seven highest peaks on each continent.

“Conquering Denali was a formidable challenge, but it only fuels my determination to complete the '7 Summits' and make history,” said Álvarez. “Every climb teaches me more about resilience, and I’m excited to tackle the final peak in Indonesia later this year. But, it’s not just about the record, it’s about the journey of the climb. With Electrolit's support providing hydration to power my climbing journeys and contributing to the costs of the expeditions, I feel unstoppable and ready to inspire others to pursue their dreams, no matter how high the summit."

Completing the Electrolit-backed Denali expedition in just 19 days, reaching more than 6,190 meters above sea level with a 52% climb success rate, the Mexican mountaineer now gears up for her ultimate challenge: conquering Indonesia’s highest peak of Carstensz Pyramid to complete the “7 Summits” and make history.

Upon completion of the “7 Summits” challenge, Alvarez will secure her legacy as the first woman to have scaled all 14 mountains over 8,000 meters and the highest peaks on every continent. This milestone will join her roster of remarkable achievements, which includes holding a Guinness World Record for the fastest ascent of the top three highest mountains with supplementary oxygen (female), and being the first Latin American to summit K2 – the second-highest peak globally.

Beyond climbing, she devotes herself to leading a nonprofit she co-founded, "Lideres de Altura AC," dedicated to fostering a more just, equitable, and humane society. Her commitment to this cause is driven by a profound passion for helping others, complemented by her background with Master’s degrees in both Innovation and Business Development, as well as Quality and Productivity Systems Engineering.

Electrolit is dedicated to providing athletes like Viridiana Alvarez with the preferred, premium hydration needed to perform. Among the leading isotonic beverages, Electrolit is revered by athletes, fitness enthusiasts and anyone else in between seeking instant and reliable hydration.

Electrolit’s iconic ready-to-drink bottles can also be purchased at Walmart, Kroger, HEB, Jewel-Osco, Circle K, 7-Eleven and more, and through online channels.


About Electrolit

Electrolit manufactures a scientifically formulated premium hydration beverage that replenishes the body after physical activity, intense heat, or a night of partying. Founded in Mexico in 1950, since, Electrolit has become revered by athletes & partygoers alike as a recovery drink. Formulated with magnesium, potassium, calcium, sodium glucose, and sodium lactate plus six ions for electrolyte absorption, Electrolit aids in the recovery of the hydro electrolytic imbalance, fulfilling metabolic and hydration needs. Available in 16 delicious flavors, Electrolit is currently offered in national, grocery, convenience and online channels across the nation, including Walmart, Kroger, Circle K and more. Electrolit is manufactured and owned by Pisa Pharmaceuticals, the largest pharmaceutical company in Mexico and Latin America.

For More Information:
Learn More

BevNET & Nosh Insider

Stay Informed, Stay Competitive

Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Get Started

Already an Insider? Log In


Latest News

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.

How ANA Brands Are Winning Investors and Retailers

How ANA Brands Are Winning Investors and Retailers

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

SPONSORED POST
Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Babe Kombucha’s Hawaiian POG Triumphs at the World Kombucha Awards 2025.

Marketplace

Private Label Drinks in Cans & Bottles - Beverage Specialists - mbabeverage.com

Private Label Drinks in Cans & Bottles - Bevera...

View All|Post a Listing

Featured Jobs

Business Development Manager - Dora's Naturals

Business Development Manager - Dora's Naturals

Retail General Manager - Lord Hobo Brewing Company

Retail General Manager - Lord Hobo Brewing Company

Group General Manager - Block 15 Brewing Company

Group General Manager - Block 15 Brewing Company

Sr Manager of Brewery Experience & Hospitality  - Sierra Nevada Brewing Co

Sr Manager of Brewery Experience & Hospitality ...

Market Manager - Orange County + Inland Empire / Desert  - Owl's Brew

Market Manager - Orange County + Inland Empire ...

Regional Sales Director - Mid-Atlantic (OH, KY, WV, VA, PA, MD, DE, DC) - Good Boy Vodka

Regional Sales Director - Mid-Atlantic (OH, KY,...

View All Jobs|Post a Job

More News

The Top Ten Most Read Spirits Stories of 2025

The Top Ten Most Read Spirits Stories of 2025

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch

Beverage Industry Jobs

Hire or get hired inside the beverage community.

  • Director of Packaging - Hendler Family Brewing Company - Hendler Family Brewing Company
  • Montucky Cold Snacks Market Activation Manager - Strategic Group - Strategic Group
  • Director of Brewing Operations - Aloha Beer Co. - Aloha Beer Co.
  • Area Sales Manager - MA/RI - Good Boy Vodka - Good Boy Vodka
  • Area Sales Manager - San Diego County, CA - Good Boy Vodka - Good Boy Vodka
  • Senior Brand Manager - Wilding Brands - Wilding Brands
  • Director of Operations - VISTA HERMOSA PRODUCTS LLC - VISTA HERMOSA PRODUCTS LLC
View All Post a Job

Recent Articles

  • Features
  • Newswire
  • Spirits
  • Beer
  1. Non-Alc Beverage Sales Remain “Healthy” In December
  2. Taste Radio: No Investors? No Problem. How Biolyte Bootstrapped Its Way To $22M.
  3. How ANA Brands Are Winning Investors and Retailers
  4. The Top Ten Most Read Spirits Stories of 2025
  5. Skinergy Merges Beauty and Energy With Caffeine-Powered Collagen Drink
  6. Inside the On-Premise Reset: What’s Driving Beverage Growth in 2025 – CGA by NIQ Q4 2025
  7. Casket Maker Goes from Coffins to Caffeine with Energy Drink Launch
  1. NOCK Tequila and Mezcal Expands to Four Major U.S. Markets Following 2025 International Gold Medal Wins
  2. Elixir Kombucha Launches Chain-Wide at Earth Fare
  3. Mother Road Brewing Company Introduces Off Road Non-Alcoholic Pale Ale for Dry January
  4. NUDL: Get Your Brain Right
  5. Why Athletes Are Starting the Year Strong with Pickle Juice
  6. What VCs Are Really Looking for in a Prebiotic Soda Brand—Beyond the Hype
  7. BeGOAT Clean Energy Expands Retail Footprint with Fred Meyer Launch and December Promotional Program
  1. The Top Ten Most Read Spirits Stories of 2025
  2. Stateside Aims to Spark Spiked Sports Drink Trend
  3. Non-Alc Pioneer Spirited Away Acquired By Denizen Rum Founder as Category Matures
  4. ​Clean Alcohol Collective Launches to Push Bev-Alc Transparency
  5. What’s Next for Adult Non-Alc: Bigger Flavors, Tougher Retail, Broader Occasions
  6. BevNET Announces 2025 Spirits Award Winners
  7. Spirits Marketing: WhistlePig Hits Kentucky, Martha and Snoop Are Back
  1. Brewbound Live: Highland Brewing’s Leah Wong Ashburn on Finding Purpose Under Pressure
  2. Circana Weekly Scans: ‘The Grinch Stole the Green’
  3. The Top Legal Sagas in Bev-Alc of 2025
  4. The Top 10 Most Read Spirits Stories of 2025
  5. Brewbound Live: Nick Firestone on SKU Rationalization, Returning to the Family Business and 805’s Next Phase
  6. BevNET Live: Hemp Brand Leaders Talk Battle Plans for 2026
  7. Insider’s Week in Beer: 😲 Jim Beam’s Surprising 2026 Resolution
View All|Submit News

Promoted PR Posts

You Share a Beer, We Share a Truck: Stone Brewing Partners with Flock Freight to Optimize Shipping with Shared Truckload

You Share a Beer, We Share a Truck: Stone Brewing Partners with Flock Freight to Optimize Shipping with Shared Truckload

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

Holiday Vodka, Crafted in Italy, Celebrates Launch in New York City

A Look at Whipped Fusion: A Patent-Pending Recipe Shaking Up the Food & Beverage Industry

A Look at Whipped Fusion: A Patent-Pending Recipe Shaking Up the Food & Beverage Industry

Dosi Dosi to Launch Greek Canned Cocktail in California

Dosi Dosi to Launch Greek Canned Cocktail in California

Hummingbirds Releases Report on the State of the Everyday Creator Ahead of 2026

Hummingbirds Releases Report on the State of the Everyday Creator Ahead of 2026

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

Heritage Global Partners to Auction Brewing and Restaurant Equipment from 9 Iron Hill Sites Under Bankruptcy Order

View All|Post a PR
BevNET.com

Contact

  • Advertise / Media Kit
  • Event Sponsorship
  • About Us
  • Contact Us
  • Submit News
  • Submit Product

Follow

  • Newsletter
  • Facebook
  • Twitter
  • Instagram
  • YouTube

Resources

  • BevNET
  • BevNET Live
  • BevNET Magazine
  • Taste Radio Podcast
  • NOSH
  • Brewbound
  • Nombase

Navigate

  • Beverage News
  • Magazine
  • Free Newsletter
  • Industry Events
  • Beverage Jobs
© 1996 – 2025 BevNET.com® Terms of Use Privacy Policy
Back
03/11: Introducing...Nombase! 03/13: Expo West Roundup: Standout Products & Trends from Key Decision Makers 03/20: Growing at Retail: What Does Smart Growth Look Like? 03/27: Smart Demos, Steady Growth. A Cost-Effective Strategy for Retail.
View Community Call Calendar
An error has occurred. This application may no longer respond until reloaded. Reload 🗙