Today, NÜTRL Vodka Seltzer, the #2 spirits-based seltzer on
the market, announces the national launch of its newest flavor, NÜTRL Strawberry. Striking the
perfect balance of refreshingly light and subtly sweet while evoking notes of strawberry jam,
NÜTRL is delighted to bring another fruit-forward flavor to seltzer lovers nationwide.
“When innovating, strawberry is a tough flavor to get right. You risk skewing too seedy and
bitter or too sweet, said Chelsea Phillips, Group Vice President of Innovation at
Anheuser-Busch.
“With NÜTRL Strawberry, we’
ve struck the right balance to deliver a
refreshingly sweet, light tasting seltzer that is made with vodka and real fruit juice.
”
NÜTRL is proud to account for 30% of dollar growth within the spirits-based seltzer category in
20241 and has been doubling down on innovations and expansion to continue momentum in
2025. The release of NÜTRL Strawberry comes as the second new flavor this year, following the
launch of NÜTRL Lime — both of which are the result of the brand’s commitment to bringing
best-in-class tasty experiences to consumers.
“With the continued evolution of the category, consumers aren’t just looking for any seltzer
these days. Instead, they’re in pursuit of the intersection between quality and flavor. That’s why
they keep reaching for NÜTRL, making us one of the fastest growing seltzer brands on the
market,
” said Steve Wolf, Marketing VP of Anheuser-Busch’s Beyond Beer Business Unit.
“As
the tastiest option out there, NÜTRL is all about delivering great tasting, fruit-forward choices
for seltzer drinkers to enjoy with friends.
”
NÜTRL is best enjoyed alongside good vibes and great friends. Just in time for the summer
music season, NÜTRL Strawberry is here to pair perfectly with your favorite live music, house
parties and all around good times!
For more information and where to find NÜTRL, visit NÜTRL's website and follow on
Instagram and Youtube.
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