Häagen-Dazs Shops Reimagines the Classic Sundae with New Salted Brown Butter Cookie Dazzler

MINNEAPOLIS/ -- Häagen-Dazs® Shops announced today that they are redefining the classic ice cream sundae with an elevated, indulgent creation: the Salted Brown Butter Cookie Dazzler– a luxurious twist on the classic ice cream sundae. This new creation features Salted Brown Butter Cookie ice cream paired with rich, flavorful toppings, delivering a sophisticated dessert experience crafted to satisfy every sweet craving. Beginning April 1 through June 14, the treat is available for a limited time in Häagen-Dazs® Shops nationwide.

The Salted Brown Butter Cookie Dazzler is a blend of Häagen-Dazs' new Salted Brown Butter Cookie ice cream, crispy chocolate chip cookies, hot fudge, and topped with a cloud of whipped cream.

"With our newest dessert, we've taken a timeless classic and elevated it into an indulgent, next-level experience," said Rachel Jaiven, Marketing Director at Häagen-Dazs Shops. "This decadent creation reflects our commitment to continuous innovation—where every ingredient is carefully crafted to strike the perfect balance of warm and cool, sweet and savory. It's a treat meant to be savored, one spoonful at a time."

Guests are encouraged to download the newly revamped Häagen-Dazs loyalty app, featuring a sleek new design to enhance guest experience, giving customers access to exclusive rewards, special promotions, and insider news. Guests who download and sign up for rewards will receive a free cup or cone, redeemable at their nearest Häagen-Dazs Shop. 

About Häagen-Dazs® Shops

Häagen-Dazs® Shops have been dreaming up playfully luxurious ice cream treats and creative desserts since opening their first location in Brooklyn, NY in 1976. With 200+ franchised shops now open across the country, the dessert establishment offers guests exceptional service and products, with each new visit as memorable as their frozen treats. From scoops to Dazzler sundaes and shakes to smoothies, the possibilities are endless for folks inspired by the flavors of the Häagen-Dazs® brand. Thät's Dazs (™).