Serendipity Wines Expands California Presence with AMASS Brands Group, Featuring Summer Water Rosé

Los Angeles, CA & Austin, TX – June 10, 2025

Serendipity Wines, a rising statewide distributor of fine wines in California, today announced a strategic partnership with AMASS Brands Group, a distinguished supplier known for its highly-rated wines with vibrant packaging, including the wildly popular Summer Water Rosé. This collaboration marks an expansion of Serendipity Wines’ multi-state relationship with the supplier and further enhances its growing influence in the Golden State’s dynamic wine market.

This addition to Serendipity’s California portfolio is another example of the company’s strategic growth, characterized by the purposeful curation of products and its commitment to customer-first service. Under the new agreement, Serendipity Wines will immediately integrate AMASS Brands Group into its distribution network to best capitalize on the new partnership.

“After years of success with the Natural Merchants wines in their book, we are thrilled to deepen our relationship and bring these wines to market,” said Jay Akin, VP of Sales for Serendipity California.

AMASS Brands Group is an emerging beverage company focused on developing brands for the modern palate, offering a diverse portfolio of category-leading brands like Summer Water Rosé, Good Twin NA Sparkling, Pizzolato MUSE Sparkling, and Biokult Grüner Veltliner. The expanded partnership with Serendipity will allow these popular brands more direct contact with their existing buyers and continue introducing them to new buyers within Serendipity’s widening customer base.

“AMASS Brands Group is excited to fully align our portfolio with Serendipity in California and Texas,” said Tom Knutsen, SVP of Sales for AMASS. “The visions of both our companies are paralleled, and we know this puts us in a position to see continued growth! We are excited for the future of both companies.”

With more than 20 years of distribution experience, Serendipity Wines continues to expand its team and portfolio and expects to add several more high-impact brands throughout the summer. Stay tuned.